As marketing becomes more and more creative nowadays, various businesses are seeking for new effective tools and techniques to engage with potential customers. Social media looks particularly attractive with that respect. Twitter, Facebook, Instagram, Linkedin – basically any well known social network provides plenty of tools for business promotion.
Vine is one of the up-to-date social media platforms – the mobile video sharing app developed by Twitter that allows its users to create and share short six second long videos. Vine is available in 25 languages and has over 40 million registered users.
So, why not take advantage of Vine for marketing activities in order to promote your business? These 4 Vine tips may help you drive more customers via this awesome social service. Check them out and make your business grow.
1. How-To Videos
Because of its video-based format, Vine offers opportunities to show things that static photos can’t – like demonstrations of products or services. If your company offers a service that people might not be familiar with, use Vine to create a demonstration for customers about what the service does or what its results look like.
If users can see what they can actually do or get with the thing you are offering (and it’s something they want), they will be more likely to invest in it. One great example of a company that made a successful how-to Vine is Bacardi UK, who showed users how to make a Cuba Libre cocktail in six seconds. The video was clear and concise, and it showed an awesome potential result of purchasing the product they are selling.
2. Behind-the-Scenes Videos
People always want to do business with real people – not robots or computers, so using Vine videos is a great way to show your customers (or potential customers) who is actually behind the scenes at your company. Introduce members of your team or company, and have them say something or show a little bit of their personalities.
People will appreciate being able to associate faces with names – and it could make them more likely to business with you. Fashion legend Marc Jacobs shared a vine video showcasing its staff’s styles with users; it gave people a taste of what happens behind the scenes at the company and a better look into how the brand’s aesthetic is carried through day-to-day.
3. Product Launch
Want to build hype for a new product you’re launching? Vine is a great way to give users a heads-up or peek into something that will be available soon. Show features of the new product, tell people the date it will be out, or build suspense and mystery about its details.
These short videos are a great idea for marketing because they give the public a taste of what’s coming next, but only a very brief one – giving them enough info to pique their curiosity, but leaving them wanting more. Taco Bell did this well when announcing its Doritos Cool Ranch Taco.
The video showed Cool Ranch Doritos coming out of a Doritos bag, followed by a whole taco from the same bag. It also included the Twitter hashtag for the product and the date it was coming out. Watch the video here:
4. Interesting, Engaging Content
So, you don’t have to directly market your product or service to market on Vine. One of the best ways to market your company is to prove that you are an engaging, clever and creative brand – and one great way to do that is to creative funny, well-made or just plain entertaining Vine videos.
Make something hilariously funny or cool to watch, and people will follow you on Vine and want to see more of what you will create. This will keep them around so that when you do advertise or market something directly related to what you sell or do, they will be more likely to buy or promote for you. General Electric handles this concept well. Some of the entertaining Vines they produced were an endless pie for Pi Day:
and a cool demonstration about what happens when you combine milk, food coloring and dish soap:
Via:: Inspirationfeed – Social