4 Vine Hacks for Effective Marketing

4 Vine Tips for More Effective Marketing

As marketing becomes more and more creative nowadays, various businesses are seeking for new effective tools and techniques to engage with potential customers. Social media looks particularly attractive with that respect. Twitter, Facebook, Instagram, Linkedin – basically any well known social network provides plenty of tools for business promotion.

Vine is one of the up-to-date social media platforms – the mobile video sharing app developed by Twitter that allows its users to create and share short six second long videos. Vine is available in 25 languages and has over 40 million registered users.

So, why not take advantage of Vine for marketing activities in order to promote your business? These 4 Vine tips may help you drive more customers via this awesome social service. Check them out and make your business grow.

1. How-To Videos

Because of its video-based format, Vine offers opportunities to show things that static photos can’t – like demonstrations of products or services. If your company offers a service that people might not be familiar with, use Vine to create a demonstration for customers about what the service does or what its results look like.

If users can see what they can actually do or get with the thing you are offering (and it’s something they want), they will be more likely to invest in it. One great example of a company that made a successful how-to Vine is Bacardi UK, who showed users how to make a Cuba Libre cocktail in six seconds. The video was clear and concise, and it showed an awesome potential result of purchasing the product they are selling.

2. Behind-the-Scenes Videos

People always want to do business with real people – not robots or computers, so using Vine videos is a great way to show your customers (or potential customers) who is actually behind the scenes at your company. Introduce members of your team or company, and have them say something or show a little bit of their personalities.

People will appreciate being able to associate faces with names – and it could make them more likely to business with you. Fashion legend Marc Jacobs shared a vine video showcasing its staff’s styles with users; it gave people a taste of what happens behind the scenes at the company and a better look into how the brand’s aesthetic is carried through day-to-day.

3. Product Launch

Want to build hype for a new product you’re launching? Vine is a great way to give users a heads-up or peek into something that will be available soon. Show features of the new product, tell people the date it will be out, or build suspense and mystery about its details.

These short videos are a great idea for marketing because they give the public a taste of what’s coming next, but only a very brief one – giving them enough info to pique their curiosity, but leaving them wanting more. Taco Bell did this well when announcing its Doritos Cool Ranch Taco.

The video showed Cool Ranch Doritos coming out of a Doritos bag, followed by a whole taco from the same bag. It also included the Twitter hashtag for the product and the date it was coming out. Watch the video here:

4. Interesting, Engaging Content

So, you don’t have to directly market your product or service to market on Vine. One of the best ways to market your company is to prove that you are an engaging, clever and creative brand – and one great way to do that is to creative funny, well-made or just plain entertaining Vine videos.

Make something hilariously funny or cool to watch, and people will follow you on Vine and want to see more of what you will create. This will keep them around so that when you do advertise or market something directly related to what you sell or do, they will be more likely to buy or promote for you. General Electric handles this concept well. Some of the entertaining Vines they produced were an endless pie for Pi Day:

and a cool demonstration about what happens when you combine milk, food coloring and dish soap:

Author information

Maryam Taheri

Like a true San Franciscan, Maryam has a passion for dogs and the Giants. She heads up Content Marketing at creativemarket.com where she writes about all things creative. You can find her on twitter at @caracaleo.

Via:: Inspirationfeed – Social

Candy Crush Soda Saga by King.com Goes Live on iOS, Android

King.com launched Candy Crush Soda Saga on Apple’s App Store and Google Play. The game was first published on Facebook in October, and is a sequel to King’s hit Candy Crush Saga. Gamers are presented with a bunch of new features in Candy Crush Soda Saga: new symbols, a new match 3 mechanics, additional level goals. etc.

In Candy Crush Soda Saga, players complete each level by making matches of three-or-more like symbols in horizontal and vertical rows. New to the game is the square match, which also allows players to clear symbols by making a match of four symbols in a square. This particular match results in a fish symbol, which, when activated, will clear a random square elsewhere on the board.

While similar to its predecessor, the game does has five new level types. One level may ask players to fill the background of the board with soda, by making matches with special soda bottle symbols. This adds a unique element to the game, as the board fills from the bottom of the screen, rather than new symbols dropping from the top. Another level type asks players to help free gummy bears trapped under ice blocks, while yet another challenges players to help a floating bear reach a certain height on the board with the help of soda. Two final level varieties see players working to free bears that have been stuck in honey, and clearing all of the chocolate from the board.

Making a match of four or five like-symbols still results in the striped candies and color bombs players are used to, and another power-up has been added for making matches of seven symbols in a row. This boost changes the color of random symbols on the board, potentially causing large combos in the process.

Players can purchase power-ups to help them in tricky situations, and users can compare their high scores on each level with those of their friends. A lives system limits the length of a single gameplay session, but players can purchase lives with premium currency, or exchange them with their friends for free.

“We’re excited to offer our players the chance to experience the next installment in the franchise now that Candy Crush Soda Saga is available on mobile devices,” said Sebastian Knutsson, chief creative officer at King, in a statement. “We continue to be astounded by the global success of Candy Crush and the initial response to Candy Crush Soda Saga, since it launched on Facebook last month, has been positive. With the mobile launch, fans will be able to play the game anywhere, anytime, and on any device and we hope they have as much fun playing it as much as we have had making it.”

Download Candy Crush Soda Saga right away for free on App Store and Google Play.

Via:: Inside Mobile Apps

Game Review: Agent Run for iOS & Android

Agent Run, a new gesture-based endless runner, has launched on iOS and Android devices, and challenges players to run through environments, dodging obstacles with the use of quick swipes on the screen. Created by two indie developers from Vienna, Matthias Maschek from AgentDroid and Wolfgang Knecht of pixelclash, the game stars Robert Robertson, an agent on a mission to destroy Professor E. Vil and his Doomsday Machine.

In Agent Run, Robertson runs across the screen automatically while being chased by Professor E. Vil’s thugs. Attack dogs, closed doors, swinging logs and other obstacles are scattered on the path ahead of Robert, and players must swipe on the screen to eliminate these threats before he can run into them. For dogs, players swipe on strings hanging bones in mid-air, for instance. The dogs catch the bones, and become distracted. Most other obstacles can also be eliminated with a quick swipe.

Some items in the world aren’t obstacles, but instead provide opportunities to collect coins. A jump pad, for instance, rockets Robert into the sky, collecting an arch of coins in the process. These coins are used when players fail (to earn a second chance at the game), or to purchase a head-start at the beginning of a run. Users can also spend coins on powers in the game’s store. There are eight gadgets in all, including a jetpack and a bazooka, and players start out with the hedge trimmer for free. The hedge trimmer, for instance, is used to mow down tall thorns that may otherwise trip Robert up and end the game.

Users can complete missions as they play, with the mission system resembling that of Halfbrick’s Jetpack Joyride. Users earn stars for each mission they complete, and will earn overall “levels” as they earn stars. Gamers can also unlock nine achievements by playing the game.

Agent Run offers four different randomly generated environments, including a jungle, basement and military bunker. The first level of the game is available to download and play for free, while the three remaining levels can be unlocked for $2.99.

“We decided to create Agent, Run! as an homage to the best Bond films of all time – and we knew that an endless runner would be a perfect match,” said Matthias Maschek, programmer and designer of AgentDroid, in a statement.

Agent Run is available to download for free on the iTunes App Store and Google Play.

Via:: Inside Mobile Apps