Facebook pages for business

How to generate more leads from Facebook pages using free tools for business

The number of companies using Facebook as a platform for their online presence keeps growing. Small and medium sized businesses alone amounted to 40 million Facebook pages in April 2015, compared to 30M in June 2014.

At the same time, only 2 million of SMEs advertise actively on Facebook. Considering the fact that organic reach for posts by pages was declined last year, it looks like the rest 95% of companies are either finding alternative ways of reaching more people or keeping their Facebook pages just in case.

Apart from just posting updates, promoting posts and buying likes or clicks, a lot can be done to turn a company’s Facebook page into a lead generation booster. Using a few simple tools, it’s easier to achieve more specific goals and increase the effectiveness of your promo campaign.

Lead generation tools on Facebook pages for business
Facebook page lead generation tools

Call-to-action button

This agile tool allows to direct potential customers to any desired landing page right from a company’s Facebook timeline or any other page tab. After adding a call-to-action, it is displayed right of the Like button. Facebook provides 7 standard calls to action, any of which can be selected and edited anytime:

  1. Book Now – best to use for online event- or ticket reservation.
  2. Contact Us – link this call-to-action with the Contact us page on your website.
  3. Use App – promt your visitors to download a mobile app right away. Also shown when your app is listed in Facebook App Center and associated with the page.
  4. Play Game – this button is displayed on app pages of both canvas and mobile games listed in Facebook App Center. Optionally, it may be added to any other type of a Faceook page.
  5. Shop Now – send Facebook visitors right to your online store.
  6. Sign Up – perfect to grow your mailing list or take visitors to a campaign-specific landing page.
  7. Watch Video – drive more traffic to your YouTube channel or let your Facebook page visitors learn more about the product/service you’re promoting with video testimonials, guides and reviews. If you’re running a pre-launch promo campaign for your app, service or product, link the button with a video teaser.

Call-to-action buttons also work in Facebook’s mobile app and mobile web version. What is more important, it’s easy to figure out which call-to-action works best on your page with statistics for button clicks during the last 7 days.

Edit call-to-action button menu on a Facebook page
Edit call-to-action button menu on a Facebook page

Special offer custom page tab

Tabs are a wonderful tool to take your Facebook page to a new level. If you want to promote your special offer even more effectively on Facebook, you’ll definitely need to extend the limits of standard page tabs. Years ago, custom tabs used to be built with FBML (Facebook Markup Language). Now, displaying custom contet is carried out with the help of an iframe, which loads any web page developed and hosted outside of Facebook within a specific page tab. This works similar to a web app on Facebook and lets you use basically any functionality, any design elements you want. Read more about the process of creating custom page tabs in this tutorial.

Note that custom tabs will only work in the desktop version of Facebook. However, with tabs you are able to run very specific promo campaigns. Supposing, you’ve created a special offer landing page you’d like to direct visitors to and generate leads with (your landing page must have a contact/sign-up form). Here’s an idea how Facebook page tabs can be useful in this respect:

  1. Create a special offer tab displaying the content of your landing page.
  2. Go to Facebook Ads Manager and create a new ad campaign. Choose the objective for your campain: Promote your page.
    Promote your page - new Facebook ad campaign
  3. Set up targeting options for your audience, specify budget and scheduling, choose up to 6 images (see the Facebook Ads Guide). Then, expand the Advanced Options section and select the desired landing view. It allows you to set a specific page tab which will open after a person clicks on the ad. In this particular case, you’ll need to send people to your Special Offer tab:
    Select landing view for your Facebook ad
  4. In Ad preview and placements, remove the Mobile News Feed, as custom tabs on Facebook apply to the desktop version only. There’s no need to pay for irrelevant likes which will not follow the special offer tab clicks.
  5. Remove mobile news feed ads on Facebook in the new campaign menu

  6. Provided your campaign is optimized for likes (check the Budget & Pricing section in the new campaign menu), you’ll only pay when a person likes the page. But you won’t be charged for clicks on your ad, which happen more often than likes. Clicks will lead users to your custom tab where they can get detailed information regarding your offer and sign up if they’re interested. Even if an ad click doesn’t result into a page like, but the lead is submitted via the special offer tab, you will reach your business goal. This means that you can receive many of your leads from such type of an ad campaign for free.

Posting offers on the page timeline

Here’s another awesome tool to promote your unique proposal. An offer is a special post format which appears on the page timeline and in the user newsfeed. It can be created from pages for local business and places with at least 50 likes.

Offer created from a facebook page

There are pretty many ways to customize the offer. Facebook allows to add the following information:

  • Title;
  • Description;
  • Image;
  • Start & expiration dates;
  • Claims limit;
  • Online redemption link;
  • Terms and conditions.

Check out the Creating Offers Guide in Facebook Help Center.

Creating an offer menu on a Facebook page timeline

The best practice is to enable offer online redemption via the special offer landing page or online store. After a customer clicks on the Get Offer button, he or she receives an offer confirmation email. Customers’ details are not shared with the publisher, that’s why it’s necessary to provide them with a clear instruction how to redeem the offer, and prevent them from frustration. The easiest way to do this is to specify a link which they can follow to let you know they’d like to use the special.

Just like other types of posts, offers are displayed on both mobile and desktop. Besides, you can pin the offer to the top of the page timeline to give it more exposure. Then, any visitor that gets to your page will see the offer at once, whichever device type he or she is using.

Offers can be created not only from pages, but from Ads Manager as well. When creating a new ad campaign, it’s possible to use a special advertising format in order to get more people to claim your offer.

Get more people to claim your offer with Facebook ads

Optimizing the ad campaign for offer claims helps to increase its effeciveness for your business and save marketing costs. You won’t be charged for clicks which don’t produce leads.

Optimizing Facebook ads for offer claims

CreckJack - a startup to support content creators

CreckJack: a place for crowdfunding talents and kickstarting creative ideas.

Everyone has a talent or a big idea they would like to take to the next level.

This is the motto put forward by CreckJack, a new social crowdfunding platform for content creators. It appeals to all possible types of craftsmen and creative people: musicians, visual artists, designers, photographers, youtubers, and much more. On the other hand, it grants an even broader audience with access to a rich depository of creative content.

What makes CreckJack different from Kickstarter?

  • With CreckJack, artists may get funded even without having a single project. Instead, they are encouraged to collect money for supporting their talents.
  • No time limits for crowdfunding campaigns.
  • Premium content for sponsors.
  • A unique mix of social and crowdfunding platform with simple and user-friendly design.

How does it work?

The idea is simple:

  • Artists create profiles allowing them to attract funds from their fans, who become sponsors. They share content via CreckJack network, setting different visibility levels for their posts: public and sponsors-only.
  • Sponsors get access to artists’ premium posts and receive personal rewards from them, including lessons, hangouts, and invitations for events.


CreckJack story

CreckJack team: founders
CreckJack founders: Dima Kerpov (right) & Nikita Chernykh (left)

Our mission is to support content creators, we strive to connect creative minded people and everybody who cares about interesting, unique and creative things.

CreckJack was founded by Dima Kerpov and Nikita Chernykh (Nick), who met after moving to Toronto, Canada.

Dima is CreckJack’s CEO. He is 24 years old now, was born and grew up in Vinnytsya, Ukraine. In 2012, Dima moved to Toronto, where he finished Business Department in Centennial College and co-founded CreckJack a year on.

Nick is a 21-year-old technical co-founder who moved to Toronto from Irkutsk, Russia, in 2011. There, he studied programming in Centennial College.

The CreckJack concept originated in February 2013. The founders started the development of the idea in Spetember 2013, and the official startup launch date is November 25, 2013.

Alpha release coming soon

CreckJack’s team gets ready for the two major milestones this year:
Alpha release will most likely come about by the end of May 2015. Beta release is scheduled for early fall 2015.

Can’t wait for CreckJack to launch officially? Then, you have two options: subscribe for opening to be notified via email as soon as the platform is released or apply for alpha testing to get early access to CreckJack’s features and help to make the service better.

Go to CreckJack’s official website for details: www.creckjack.com

Key social media benchmarks for digital marketers in 2015

Key Social Media Benchmarks for Digital Marketers in 2015

Social media is still on the top of the wave in 2015 though it’s constantly evolving. In the modern marketing establishment, there are many debates on how exactly to use it for business, but basically everyone agrees that social media works better in conjunction with other promotional channels, to name a few: SEO, email marketing, writing and blogging, special offers, loyalty programs, mobile marketing.

So, how marketers should approach socail media in 2015? The Social Media Benchmarks Report 2015 by HubSpot based on insights from 7,000 experts helps to elucidate that point. Let’s highlight the key social media esentials for digital marketers and business owners in 2015.

Social networks with the biggest number of monthly active users, 2015
Social networks with the biggest number of monthly active users, 2015. Facebook: 1.35 billion; Instagram: 300 million; Twitter: 284 million.
  • More social activity doesn’t guarantee more user engagement. In fact, the correlation between the number of posts per week and the number of post interactions varies widely for different industries. For example, two industries with the lowest weekly social media activity (consumer goods/retail/ecommerce and manufacturing) get relatively high interactions, and nonprofit/education, the industry with the highest interaction average, is characterized by moderate post frequency per week.
Social media posts per week vs post interactions by industry
Social media posts per week vs post interactions by industry
  • It looks like there’s more correlation between the number of followers and post interactions, at least for certain industries like nonprofit/education, consumer goods/retail/ecommerce and manufacturing.
The number of social followers vs post interactions
The number of social followers vs post interactions

  • Brands shouldn’t fully rely on either activity index or the number of followers if they want to generate real user engagement via social media. It is necessary to find the ballance between post quality, which means relevance to users, credibility, uniqueness, visualization, etc., and post frequency. Better do less posting but make your content valuable for users. Try to engage with real audience, not scammers and bots.
the ballance between post quality and post frequency in social media
Find the ideal ballance between post quality and post frequency

Find more insights in the full report. Download it on the HubSpot’s official website.

Discover the Top 5 Content Marketing Trends for 2016.

Global population online infographics

Global Population on the Map. Online and Social Users. Infographics.

A Reddit user TeaDranks has posted the World Population Cartogram where actual sizes of countries are modified as consistent with their population, as of January 2015. Every square on the map corresponds with 500,000 people. Let’s match the cartogram with the top 10 nations leading by global online and Facebook population.

World population in 2015. Cartogram.
World Population Cartogram 2015. Clisck on the image to view the enlarged version.

As is seen from the cartogram, the folowing countries make the top 10 by population:

Top 10 world countries by population
Top 10 world countries by population, January 2015: China – 1.4 billion; India – 1.3 billion; United States – 320.1 million; Indonesia – 255.4 million; Brazil – 203.7 million; Pakistan – 188.6 million; Nigeria – 183.5 million; Bangladesh – 157.6 million; Russian Federation – 146.3 million; Japan – 127 million.

It’s very interesting to compare the above mentioned list with the top 10 countries by the number of Internet users. The infographic is based on the data provided by Statista, as of February, 2014. No wonder that some of the most heavily populated countries in the world are not as big online at all.

Top 10 countries by online population, February 2014.
Top 10 countries by online population, February 2014: China – 354.6 million; United States – 194.7 million; India – 80.1 million; Japan – 73 million; Brazil – 68.1 million; Russian Federation – 66.8 million; Germany – 52.6 million; France – 42.4 million; United Kingdom – 39.4 million; Italy – 30.5 million.

Now it’s even more exciting to know the leaders in terms of Facebook population. The countries with the biggest number of Facebook users (in May 2014):

Facebook population top 10 countries, March 2014:
Top 10 countries by Facebook population, May 2014: United States – 151.8 million; India – 108.3 million; Brazil – 70.5 million; Indonesia – 60.3 million; Mexico – 44.4 million; United Kingdom – 30.3 million; Japan – 26.5 million; France – 22.4 million; Germany – 22 million; Italy – 18.3 million.

A curious fact: according to this data, there are more Facebook users in India than total Internet users πŸ™‚ Perhaps, people (or maybe bots) in India are very active in social networks and many of them have several Facebook profiles (on average, 1.35 Facebook users per each Internet user).

Learn more about the top markets and languages for mobile app or game localization from this post.

4 Vine Hacks for Effective Marketing

4 Vine Tips for More Effective Marketing

As marketing becomes more and more creative nowadays, various businesses are seeking for new effective tools and techniques to engage with potential customers. Social media looks particularly attractive with that respect. Twitter, Facebook, Instagram, Linkedin – basically any well known social network provides plenty of tools for business promotion.

Vine is one of the up-to-date social media platforms – the mobile video sharing app developed by Twitter that allows its users to create and share short six second long videos. Vine is available in 25 languages and has over 40 million registered users.

So, why not take advantage of Vine for marketing activities in order to promote your business? These 4 Vine tips may help you drive more customers via this awesome social service. Check them out and make your business grow.

1. How-To Videos

Because of its video-based format, Vine offers opportunities to show things that static photos can’t – like demonstrations of products or services. If your company offers a service that people might not be familiar with, use Vine to create a demonstration for customers about what the service does or what its results look like.

If users can see what they can actually do or get with the thing you are offering (and it’s something they want), they will be more likely to invest in it. One great example of a company that made a successful how-to Vine is Bacardi UK, who showed users how to make a Cuba Libre cocktail in six seconds. The video was clear and concise, and it showed an awesome potential result of purchasing the product they are selling.

2. Behind-the-Scenes Videos

People always want to do business with real people – not robots or computers, so using Vine videos is a great way to show your customers (or potential customers) who is actually behind the scenes at your company. Introduce members of your team or company, and have them say something or show a little bit of their personalities.

People will appreciate being able to associate faces with names – and it could make them more likely to business with you. Fashion legend Marc Jacobs shared a vine video showcasing its staff’s styles with users; it gave people a taste of what happens behind the scenes at the company and a better look into how the brand’s aesthetic is carried through day-to-day.

3. Product Launch

Want to build hype for a new product you’re launching? Vine is a great way to give users a heads-up or peek into something that will be available soon. Show features of the new product, tell people the date it will be out, or build suspense and mystery about its details.

These short videos are a great idea for marketing because they give the public a taste of what’s coming next, but only a very brief one – giving them enough info to pique their curiosity, but leaving them wanting more. Taco Bell did this well when announcing its Doritos Cool Ranch Taco.

The video showed Cool Ranch Doritos coming out of a Doritos bag, followed by a whole taco from the same bag. It also included the Twitter hashtag for the product and the date it was coming out. Watch the video here:

4. Interesting, Engaging Content

So, you don’t have to directly market your product or service to market on Vine. One of the best ways to market your company is to prove that you are an engaging, clever and creative brand – and one great way to do that is to creative funny, well-made or just plain entertaining Vine videos.

Make something hilariously funny or cool to watch, and people will follow you on Vine and want to see more of what you will create. This will keep them around so that when you do advertise or market something directly related to what you sell or do, they will be more likely to buy or promote for you. General Electric handles this concept well. Some of the entertaining Vines they produced were an endless pie for Pi Day:

and a cool demonstration about what happens when you combine milk, food coloring and dish soap:

Author information

Maryam Taheri

Like a true San Franciscan, Maryam has a passion for dogs and the Giants. She heads up Content Marketing at creativemarket.com where she writes about all things creative. You can find her on twitter at @caracaleo.

Via:: Inspirationfeed – Social

How to use Twitter for Marketing

How To Improve Your Marketing with Twitter: 4 Essential Tips

So, you’re marketing your product or service and considering whether social media tools can still be helpful? Yes, Twitter can and should be used to improve your marketing! Here’s at least 4 tips for better customer acquisition and retention from business experts that use Twitter every day.

1. Engage with other experts.

One of the smartest things you can do on Twitter to boost your reputation is interact with other Twitter experts. If you’re first starting out, find someone who is popular on Twitter in your same field, or who has the same audience you do (or hope to). Then, observe how they interact with people, what they post, and how they engage others.

You should also interact with them as well – tweeting at them, favoriting posts, and posting content they might find engaging. If you get noticed by this expert, you might be retweeted or mentioned, which will not only get you a whole bunch of new attention but also help build your credibility on the site. Twitter experts tend to help build each other’s popularity by interacting with one another.

2. Offer Deals Exclusively to Followers

It’s great to Tweet interesting and relevant pieces of information on Twitter – but if you want to convert potential customers to paying customers, you’re going to want to offer them deals (or special opportunities). A great way to both boost your business and get more followers at the same time is by offering specials only to people who follow you on Twitter. Not only will people jump at the special deals you share, but they will also want to follow you on Twitter to make sure they don’t miss any you offer in the future.

3. Make your brand shine through.

One of the things that Twitter experts are best at is communicating their brand and aesthetic (or creating one) via Twitter. When you Tweet, make sure every single message you send and every word you write is in sync with the company that you are and the voice that you use. Followers should be able to recognize a Tweet from you without even seeing your Twitter handle first. Building a very strong, specific identity and voice helps create brand awareness on Twitter and beyond.

4. Write quality content.

This one seems pretty straightforward, but the best and most important way to be considered an expert on Twitter is to write expert-quality content. First, and most importantly, your tweets should be grammatically correct without spelling errors (unless they are intentional, of course.) Then, you should offer facts and information that are well researched and don’t contain erroneous information.

Finally, you should only Tweet to your followers with relevant, interesting information that will engage them and make them want to hear more from you. Tweeting just to tweet is pointless for anyone. Make sure that every message you send out ups your credibility and encourages people to want to be engaged with you.

Author information

Maryam Taheri

Maryam Taheri

Like a true San Franciscan, Maryam has a passion for dogs and the Giants. She heads up Content Marketing at creativemarket.com where she writes about all things creative. You can find her on twitter at @caracaleo.

Via:: Inspirationfeed – Social