Defend Ukraine: iOS and Android game in support of Ukrainian Army. Download on iTunes and Google Play

Defend Ukraine: Charity Mobile Game Developed by Volunteers (Updated: now on Google Play)

An unusual iOS game called Defend Ukraine had been launched on the App Store a in November 2014. The main purpose of the game is to raise funds for Ukrainian Army which is fighting against Russian military aggression in Eastern Ukraine. All funds collected via this game will be transfered to Wings of Phoenix foundation, which supplies Ukrainian Armed Forces with necessary equipment, implemented over 10 large-scale charity projects and gathered $3.3 million so far.

Defend Ukraine is an arcade game compatible with iPhone, iPad and iPod Touch.

In March 2015, the game was released on Google Play. The Android version is free with ads, but you’ll only see them if you loose the game.

Download the app on Google Play

Download ‘Defend Ukraine’ on Google Play

In this game your mission is to help a cossack, your main character, to defend Ukraine from Russian invaders. All you need to do is simply tap on the caricature of a Russian president Putin as it hovers above different regions of Ukraine. The game requires your prompt reaction, as the enemy attempts to capture new territories.

Finally, if you succeed to keep all the regions of Ukraine free from aggressor, you’ll hear Ukrainian anthem. If not, you’ll hear the anthem of the USSR and then you may restart the game. Besides, Defend Ukraine game has three player modes for you to choose: easy, usual and hard.

Defend Ukraine is developed by GBKSoft, a software development company which is based in Zaporizhzhya, Ukraine. If you have any ideas regarding the game improvement or just want to spread a word about it, feel free to join the game community on Facebook.

Download Defend Ukraine on the App Store for $0.99. Additionally, if you like to provide extra help to Ukrainian Army, click on the Donate button inside the game. It will redirect you to the Wings of Phoenix’s website where you can donate as much as you want.

Download on the AppStore

Backstreet Academy Travel Startup

Backstreet Academy: a Startup to Promote Learning through Sustainable Travel in Southeast Asia

Some of the present-day startups are doing truly amazing stuff in attempt to make our world a better place to live in. A unique mix of traveling and learning contrived by Backstreet Academy, a Singapore-based startup, deserves a closer look.

Backstreet Academy is an online marketplace for travel nuts where they can discover exclusive learning courses throughout the Southeast Asia, which cannot be taken anywhere else. And for many outstanding local craftsmen, hosting tourists via Backstreet Academy is the only chance to get substantial income and overcome poverty. The courses are currently available in Cambodia, Vietnam, Laos, India and Nepal.

In Hanoi, you can learn Vietnamese and Chinese calligraphy, create awesome paper masks and bottle paintings, cook various delicious meals, take photos of the city backstreets or ride scooters at night.

Maybe you’d like to unveil to yourself the original recipes of Lao wine? Then you should visit Luang Prabang. By the way, there are so many pretty things to do in that area alongside this: get some rice farming and fishing practice, produce and play wooden flutes, and much more!

Martial arts have always been an indispensable part of the Asian culture. Learning from the backstreet masters can give an excellent insight into authentic heritage in this context, as well as to keep fit. Khmer boxing courses in Phnom Penh will be a perfect choice in this respect.

All of that and more at your fingertips at very affordable price. Most tours offered by Backstreet Academy carry a price within the range of $15-50. For every booking, 40-50% goes to the host, 20-30% covers the facilitators and transport costs, and the startup retains as low as 10-15%.

Here’s a documentary video featuring Backstreet Academy’s experience with sustainable tourism in Phnom Penh, Cambodia.

Are you ready to broaden your horizons and pick up a one-of-a-kind course? Go to www.backstreetacademy.com!
Join the community of backstreet travelers on Facebook.

Key social media benchmarks for digital marketers in 2015

Key Social Media Benchmarks for Digital Marketers in 2015

Social media is still on the top of the wave in 2015 though it’s constantly evolving. In the modern marketing establishment, there are many debates on how exactly to use it for business, but basically everyone agrees that social media works better in conjunction with other promotional channels, to name a few: SEO, email marketing, writing and blogging, special offers, loyalty programs, mobile marketing.

So, how marketers should approach socail media in 2015? The Social Media Benchmarks Report 2015 by HubSpot based on insights from 7,000 experts helps to elucidate that point. Let’s highlight the key social media esentials for digital marketers and business owners in 2015.

Social networks with the biggest number of monthly active users, 2015
Social networks with the biggest number of monthly active users, 2015. Facebook: 1.35 billion; Instagram: 300 million; Twitter: 284 million.
  • More social activity doesn’t guarantee more user engagement. In fact, the correlation between the number of posts per week and the number of post interactions varies widely for different industries. For example, two industries with the lowest weekly social media activity (consumer goods/retail/ecommerce and manufacturing) get relatively high interactions, and nonprofit/education, the industry with the highest interaction average, is characterized by moderate post frequency per week.
Social media posts per week vs post interactions by industry
Social media posts per week vs post interactions by industry
  • It looks like there’s more correlation between the number of followers and post interactions, at least for certain industries like nonprofit/education, consumer goods/retail/ecommerce and manufacturing.
The number of social followers vs post interactions
The number of social followers vs post interactions

  • Brands shouldn’t fully rely on either activity index or the number of followers if they want to generate real user engagement via social media. It is necessary to find the ballance between post quality, which means relevance to users, credibility, uniqueness, visualization, etc., and post frequency. Better do less posting but make your content valuable for users. Try to engage with real audience, not scammers and bots.
the ballance between post quality and post frequency in social media
Find the ideal ballance between post quality and post frequency

Find more insights in the full report. Download it on the HubSpot’s official website.

Discover the Top 5 Content Marketing Trends for 2016.

Global population online infographics

Global Population on the Map. Online and Social Users. Infographics.

A Reddit user TeaDranks has posted the World Population Cartogram where actual sizes of countries are modified as consistent with their population, as of January 2015. Every square on the map corresponds with 500,000 people. Let’s match the cartogram with the top 10 nations leading by global online and Facebook population.

World population in 2015. Cartogram.
World Population Cartogram 2015. Clisck on the image to view the enlarged version.

As is seen from the cartogram, the folowing countries make the top 10 by population:

Top 10 world countries by population
Top 10 world countries by population, January 2015: China – 1.4 billion; India – 1.3 billion; United States – 320.1 million; Indonesia – 255.4 million; Brazil – 203.7 million; Pakistan – 188.6 million; Nigeria – 183.5 million; Bangladesh – 157.6 million; Russian Federation – 146.3 million; Japan – 127 million.

It’s very interesting to compare the above mentioned list with the top 10 countries by the number of Internet users. The infographic is based on the data provided by Statista, as of February, 2014. No wonder that some of the most heavily populated countries in the world are not as big online at all.

Top 10 countries by online population, February 2014.
Top 10 countries by online population, February 2014: China – 354.6 million; United States – 194.7 million; India – 80.1 million; Japan – 73 million; Brazil – 68.1 million; Russian Federation – 66.8 million; Germany – 52.6 million; France – 42.4 million; United Kingdom – 39.4 million; Italy – 30.5 million.

Now it’s even more exciting to know the leaders in terms of Facebook population. The countries with the biggest number of Facebook users (in May 2014):

Facebook population top 10 countries, March 2014:
Top 10 countries by Facebook population, May 2014: United States – 151.8 million; India – 108.3 million; Brazil – 70.5 million; Indonesia – 60.3 million; Mexico – 44.4 million; United Kingdom – 30.3 million; Japan – 26.5 million; France – 22.4 million; Germany – 22 million; Italy – 18.3 million.

A curious fact: according to this data, there are more Facebook users in India than total Internet users 🙂 Perhaps, people (or maybe bots) in India are very active in social networks and many of them have several Facebook profiles (on average, 1.35 Facebook users per each Internet user).

Learn more about the top markets and languages for mobile app or game localization from this post.

Top 10 languages for mobile games and apps localization

Top 10 Languages for Mobile App/Game Localization with Maximum Revenue

Promoting a mobile app or game only in one language is not enough. Actually, an app publisher should create multiple localizations in order to cover the top grossing and emerging geographical markets. We recommend considering no fewer than 10 languages for mobile app localization.

App Store Superpowers are the countries holding leadership in terms of downloads and revenue. The latest stats show that the United States is not the front-runner anymore. In 2014, Japan and South Korea surpassed the United States by revenue on Google Play. At the same time, Japan is hot on the United States’ tail on the App Store, where it is #2 by revenue.

According to App Annie’s infographic presented at GMIC Silicon Valley event in December 2014, the following three countries form the App Store Superpowers: Japan, South Korea and the United States.

iOS + Google Play worldwide app revenue & download growth by region, Q3 2014
iOS + Google Play worldwide app revenue & download growth by region, Q3 2014. Infographic by App Annie.

When building the list of the top 10 languages for mobile app localization, we should keep in mind other English speaking countries like the United Kingdom, Canada and Australia, where mobile apps and games gain high revenue as well. Collectively, the English speaking world is still dominating on the mobile app market.

Another significant player on both iOS and Android is China, which became the top 2nd gaming market by revenue worldwide in 2014. Bear in mind that games drive up to 75% of total revenue on the App Store and nearly all revenue growth on Google Play. App Annie Index Market Q3 2014 report puts China to #3 by revenue on the Apple’s App Store. The only reason why this country has not reached similar revenue rank on Google Play is that it got numerous Android app stores, and only 13% of Android market share in China belongs to Google Play.

Android app stores in China
Android app stores in China

As a matter of a fact, simplified Chinese, which is common for Internet and mobile users in China, goes to the #4 in our list of top ten languages for mobile app localization, following English, Japanese and Korean.

Let’s not forget about the Old World. Traditionally, the lion’s share of revenue generated by mobile apps and games in Continental Europe belongs to its most developed countries: Germany, France and Italy. It is worth noting that the estimated revenue from mobile games in Western Europe, according to AppLift and Newzoo, reached $3.2 billion at the end of the year 2014. Which makes Western Europe the third region in the world by revenue from mobile games, after North America and Asia Pacific.

Global mobile games revenues by region
Global mobile games revenues by region. Source: AppLift & Newzoo

Following English, Japanese, Korean and Chinese, the next positions #5 to #9 in our top 10 languages for mobile app localization go to major Western European languages. Let’s take a look at the chart provided by Statista listing the leading gaming markets worldwide in 2014:

Leading gaming countries worldwide by revenue in 2014, Statistic
Leading gaming countries worldwide by revenue in 2014, Statistic

Germany is the leading European market by revenue from mobile apps and games. In App Annie Index: Market Q3 2014 Germany was reported the #4 country by revenue on Google Play. in our list of the top 10 languages for mobile app localization, German language wins #5, and #6 goes to French. Italian (#9) follows Portuguese and Spanish which take #7 and #8 respectively. The reason why Portuguese ranks better than Italian and Spanish is that Brazil’s market share of Google Play downloads increased more than any other country worldwide in Q3 2014. In total, estimated year over year revenue growth in Latin America’s mobile gaming segment exceeds 60%, which is bigger than elsewhere.

In the end, we recommend looking at another huge emerging market, the Southeast Asia. As stated by Newzoo in 2014 Global Games Market Report, the following six countries represent 97% of game revenue in Southeast Asia: Indonesia, Singapore, Malaysia, Thailand, Phillippines and Vietnam. So, Malay becomes our #10 language for mobile app localization, which is the most widely spoken in this region.

Let’s summarize, here’s our top 10 mobile app localization languages for 2015:

1. English
2. Japanese
3. Korean
4. Chinese
5. German
6. French
7. Brazilian Portuguese
8. Spanish
9. Italian
10. Malay

UPD: check out the top 10 countries by total, online and Facebook population with infographics: Global Population: Online and Social. Infographics.

Digital publishing startups from Europe

10 European Digital Startups to Reinvent Publishing Industry

Publishing and media industry is dead? Noway. Perhaps, publishers have been experiencing some problems over the past decade, but the odds are that there’s never been a good time for this kind of business.

Certainly, publishing landscape has changed substantially, and while traditional outlets are struggling to adapt, digital segment of the industry is growing very fast. Europe is not an exception in this regard, moving toward the largest ebook market in the world, worth $19 billion, by 2017.

Here are 10 promising digital startups that may cause significant impact on the publishing and media industry in 2015 and beyond.

Piano Media

1. Piano Media: www.pianomedia.com
Head office: Vienna, Austria
Profile: Founded about 4 years ago in Slovakia, Piano Media is a company helping news organizations and publishers set up digital paywalls. In September 2014, Piano Media – which is headquartered in Vienna with offices in New York, Slovakia, Slovenia and Poland – acquired its larger, American competitor Press+.

Blendle

2. Blendle: blendle.nl
Head office: Utrecht, The Netherlands
Profile: Blendle wants to bring the iTunes model to journalism by letting readers buy individual articles (for €0.10 to €0.30 a pop) from various newspapers and publishers. Six months after its launch earlier this year, the startup secured €3 million in Series A funding from Axel Springer and The New York Times Company.

PressPad

3. PressPad: www.presspadapp.com
Head office: Krakow, Poland
Profile: Polish startup PressPad, established in 2011, aims to be a mobile app and marketing platform for magazine publishers. PressPad – which offers tiered pricing plans for clients – has raised a little over $260,000 in funding, according to CrunchBase.

Sellfy

4. Sellfy: sellfy.com
Head office: Riga, Latvia
Profile: Whether you’re a writer, designer or any other digital content producer, Sellfy wants to help you distribute and sell your content in a few clicks. The platform for self-publishers, which was founded in 2011, is backed by Skype co-founder Toivo Annus.

Ghost

5. Ghost: ghost.org
Head office: London, UK
Profile: With the aim to “revolutionise the world of online publishing”, Ghost first pitched its open source blogging platform on Kickstarter last year. Since raising close to £200,000 through the campaign – surpassing its goal of £25,000 – Ghost has released a number of updates to its elegantly designed platform.

Movellas

6. Movellas: www.movellas.com
Head office: Copenhagen, Denmark / London, UK
Profile: Launched in 2010, Movellas is a publishing platform that lets users write and publish their stories as well as receive feedback from the community. The idea behind Movella is based on the Japanese concept of “Keitai Shousetsu“, meaning ‘mobile phone novel’, which became a popular literary genre.

SHarewall

7. ShareWall: www.sharewall.co.uk
Head office: London, UK
Profile: Founded in March of this year, ShareWall wants to offer a new model for publishers by introducing ‘social currency’, which involves users getting access to content based on how many times they share an article with their social network. The startup has raised a seed round of £150,000 so far.

ReadWave

8. ReadWave: www.readwave.com
Head office: London, UK
Profile: Owned and operated by online writing community Circalit, ReadWave is “a place for sharing 3-minute stories”. The publishing platform, which has a 800-word limit, hopes to build a community for aspiring journalists to upload articles on certain themes and receive feedback.

Liberio

9. Liberio: www.liber.io
Head office: Berlin, Germany
Profile: Founded in 2013, Liberio is an eBook publishing platform that rolled out its Google Drive-based service in July of this year. The aim? To simplify the process of creating, publishing and distributing eBook projects – and all for free.

Reedsy

10. Reedsy: reedsy.com
Head office: London, UK
Profile: Reedsy, founded this year, is startup that wants to help connect publishing professionals (authors with editors, book designers, etc.) via its marketplace as well as provide tools for project collaboration. The UK startup has received €30,000 from Seedcamp and Scottish publishing company D. C. Thomson.

Original source: Tech.eu.

2014 Digital Games review by Superdata

Main points about digital games in 2014. Infographic.

2014 has gone already, but let’s make a quick flashback into the world of digital games.

It’s been a fruitful year for games industry, especially for mobile games. Superdata created this amazing infographic featuring the most important facts about digital games in 2014, including mobile games, social games, pc games and console games. Let’s overlook the previous year in review:

Infographic by Superdata: 2014 Digital Games Review
Infographic by Superdata: 2014 Digital Games Review
Hot Mobile Games Industry Trends for 2015

Hot Mobile Games Industry Trends For 2015

2014 has been a jammy year for the mobile games industry. In the last 12 months, games have been shining at the top of grossing charts on mobile app marketplaces like the Apple’s App Store and Google Play. Despite the visible success, it’s not as easy as it seems to figure out the landscape of mobile gaming in the upcoming 2015, as this industry probably remains the most disruptive and dynamic in the modern hi-tech segment.

Below are the major trends that, as stated by different experts in mobile gaming, will affect the industry above all in 2015.

Games are the best money generating mobile apps

Games drive the most revenue on both App Store and Google Play, compared to other categories of apps.

According to App Annie Index: Market Q3 2014 report, the lion’s share of Google Play’s worldwide revenue has been generated by gaming apps. From July to September 2014, this trend continued to persist, that led to the increase of games’ share in overall revenue on Google Play. The highest earnings occurred in the United States and South Korea, where games accounted for nearly all revenue of the platform.

This becomes even more evident when you look at the “Best of 2014” list released by Apple earlier this month. 9 of top 10 grossing apps throughout 2014 were games, and only 1 was a non-gaming app. Macquarie Research reveals that in 2014, games will deliver an estimated 75% of income on the App Store. Huge, isn’t it?

Non-gaming apps on the Apple's App Store
Non-gaming apps on the Apple’s App Store

On average, each of the two best selling games earned more than 1 million dollars a day on the App Store during October 2014. Supercell’s Clash of Clans, which is a #1 top grossing game, had an average daily revenue of $1,387,620, and King’s Candy Crush Saga, which is a #2, made $1,097,578 a day.

Top grossing gaming apps on Apple's App Store in October 2014
Top grossing gaming apps on Apple’s App Store in October 2014

Gamers want it for free

Since mobile gaming became an integral part of modern pop culture, the so called ‘devaluation of games’ began. An average user no longer wants to spend any money at all to install the game. 90% of revenue generated by games on App Store this year came from free-to-play titles.

Global Games Market Report by Newzoo, Q3 2014
Estimated Mobile Games Market Growth for 2013-2017 by Newzoo

Research from Newzo published in Q3 of 2014 estimates the total revenue of mobile games industry at $25 billion, $4 billion of which will be gained by Apple and $3 by Google. It’s surprising, but all that revenue is driven by a very tiny segment of gamers. Only 2.2% of users ever pay in free-to-play games, and 46% of the total revenue comes from just 0.22% of the total amount of mobile users, Swrve reports.

Big players get hold of app stores

2014 was the year when massive game publishers monopolized cash flows from app marketplaces. Two companies (King and Supercell) own nearly half of top 10 grossing mobile apps in the US (hence, they get the major portion of revenue). No wonder, there’s a lack of new products in top charts: 8 of top 10 grossing games were published in 2013 or earlier. At the same time, 80% of 1.2 million apps available on the App Store got no downloads at all.

Under such conditions, small game developers approach big publishers for marketing expertise and promotion. This makes some game industry giants that used to focus solely on in-house games launch publishing programs for third-party game developers. For instance, Rovio Entertainment, a company behind Angry Birds title, announced its mobile game publishing ititiative for game developers under the new brand named Rovio Stars in May 2014.

Next steps for game developers

New approaches to marketing games

Given the fact that an average cost of install in mobile advertising is overpriced and probably will rize up to $10 for native mobile apps next year, indie game developers and publishers need to find alternatives to get their apps discovered. And maybe, the solution can be found in the technology that game developers used to pay no regard for. Yes, it’s HTML5.

PuzzleSocial, a game develpment studio based in NYC, unveiled a case study about leveraging mobile web to drive high-quality installs for their game called “Daily Celebrity Crossword”, which is available for iOS, Android and Kindle Fire. They built a lite version of the game on HTML5 and distributed it via mobile web. In 4 months, this resulted into 320,000 unique game plays and, which is more important, 10% of those players proceeded to download the native mobile app.

Roughly, this new marketing model can be presented as follows:

  • An HTML5 based lite virsion of a game provides limited game play with a few levels available for free;
  • Users discover the lite game version via one of the mobile web distribution networks and can start playing it right from a mobile web browser without needing to install an app;
  • If they like the game, they can follow the link to download the full game version from an app store, that is shown to them at game over;
  • A game developer is charged by a distribution network only when a user downloads a native app.

Another promising user acquisition channel is at the back of social video services like YouTube and Twitch. So called “Let’s Players”, people streaming their game play with comments online, have been on the stage since the establishement of YouTube. But in 2014, game developers fully realized the strong potential of Let’s Players which became a full-fledged, powerful media. It’s highly important for game developers to build relationships with popular Let’s Players, who can broadcast a game to millions of their own fans. PewDiePie, a Let’s Player of the year 2014, has 33 million subscribers on YouTube. He’s also popular on Twitch (440,000+ followers), a game-specific video broadcasting service with 60+ million monthly active users. There’s a lot more Let’s Players who are interested in new games to comment, check them out.

Alternative mobile app platforms

It’s been a while since the messaging service Kakao Talk, which is no.1 in South Korea, succeeded as a mobile gaming platform. At the end of 2013, it had 140 million registered users, $203 million revenue and 426 games available. However, Europe and North America always preferred traditional mobile app stores. 2015 may become the year of revolution for mobile games in this area, since Viber decided to follow Kakao’s path. Earlier this year, Viber announced the launch of Viber Games, a marketplace for mobile games. The company plans to make this feature available globally in January 2015. Yet, 5 countries have been selected for soft-launch in December 2014: Ukraine, Belarus, Israel, Malaysia and Singapore.

Viber Games: Android app screenshot
Viber Games: Android app screenshot

Initially, Viber Games launched with two titles from Storm8 (Viber Candy Mania and Viber Pop) and one title from Playtika (Wild Luck Casino). All of them are free-to-play, and Viber will make money from in-app purchases inside those games. Besides, users can synchronize games with their Viber account in order to send gifts and share achievements with friends. Viber Games is not a stand-alone platform, it’s rather a separate section within Viber messenger which redirects to a native store to install a game on a user’s device.

As we can see, Viber is taking the leaf from Asian messengers like KakaoTalk and Line, and that will probably cause a shift in the way users discover games.

Promote your games in Asia and be aware of emerging markets

China, Japan, South Korea, as well as Southeast Asia, grab more and more interest from game developers. Indeed, Asian market looks stronger than ever: Japan and China took positions #2 and #3 respectively (right after the United States, which still holds #1) by downloads and revenue on the App Store in Q3 of 2014. On Google Play, Japan surpassed the United States by revenue taking the #1 from the US, South Korea reached #3 and Taiwan closed the top 5. As for emerging markets to consider, there are Brazil and India, which gained #2 and #3 by downloads on Google Play respectively.

Find out more about the Top 5 Content Marketing Trends for 2016.

Mobile apps vs mobile web

Mobile APP or Mobile WEB? How to Make the Right Choice for Business?

As the total amount of mobile devices worldwide is estimated to be more than 7.7 billion by the end of 2014, it is crucial for basically any business to build a proper mobile marketing strategy. Probably, at this stage, a big challenge to many entrepreneurs can be deciding between a mobile responsive website and a native mobile app.

Mobile apps dominate mobile websites in terms of time spent online.

There’s at least one important fact that speaks in favour of mobile apps. Users spend much more time with apps than with mobile browsers. Another fact is that over 90% of the top 100 brands have their own mobile app. With the variety of apps that are available for mobile devices nowadays, a web browser is just one out of the numerous tools for searching and exchanging content. According to stats revealed by Flurry, there’s a huge shift towards mobile apps at the expense of mobile websites this year. It states that an average US user spends 2 hours and 19 minutes with apps out of 2 hours and 42 minutes spent with a mobile device in total per day. The share of apps increased from 80% of the total time in 2013 to 86% in 2014.

Mobile apps vs mobile web usage in 2014 compared to 2013
Time spent online: mobile apps vs mobile web

But if we take a closer look at the following infographic, it becomes clear that only specific apps categories are used with high frequency. And the biggest share in that respect belongs to games, followed by social networking and messaging apps.

Mobile apps categories 2014
Mobile apps vs mobile web usage breakdown 2014

So, if your app doesn’t belong to one of the most popular categories, it’s probably not likely to reach very high download ranks very fast. Just think of it, there’s about 400, 000 apps with zero downloads out of nearly 1 million apps on the Apple’s App Store in 2014!

Google to encourage mobile friendly websites

Google isn’t going to be out of the swim in the ‘mobile apps vs mobile web battle’. It has introduced a new search label which indicates a website’s ‘mobile friendliness’ and gives it a boost in search results.

Google's mobile friendly search label for websites
Google’s mobile friendly search label for websites

To own the label from Google, a website must meet a number of criteria:

  • not use Flash, which is unrecognizable on mobile devices;
  • links must be optimized for tapping;
  • text must be readable without zooming and scrolling;
  • a web page must load fast enough.

In brief, a website must look great both on mobile and desktop devices. Anyone is able to check a website’s eligibility for the Google’s lable by running a mobile friendly test.

Mobile friendly website
An example of a mobile friendly website

In conclusion, the best strategy for business to compete in this rapidely changing envirornment is to have a mobile friendly website by default. But a native mobile app can be a good solution to enhance the added value for customers, though its development, maintenance and promotion requires additional costs and resources.

Best Android Apps of 2014 on Google Play

Google Play Roundup: Best Android Apps of the Year 2014

As the year 2014 is coming to an end, it’s time for a roundup. Google was among the first mobile industry leaders to come up with its year-end list and unveiled the collection of the “Best Apps of 2014 ” on Google Play.

According to Google, below are the most remarkable Android apps which deliver incredible user experience and great functionality. What is also important is to note that not all of the apps in the list already have millions of installs. Likewise, some of them are free while others are paid. Therefore, it’s difficult to figure out which exactly criterea Google considered to make up the list of the best Android apps 2014.

Keep this collection in your pocket, as it can help you to browse out of nearly 1.5 million apps available on Google Play and choose the one you need most!

Here are some of the best Android apps on Google Play in 2014:

Productivity


  • Wunderlist: To-Do List & Tasks

    by 6 Wunderkinder GmbH

    An app that allows you to keep and organize to-do lists in your Android smartphone.


  • SwiftKey Keyboard + Emoji

    by SwiftKey

    Alternative smart Android keyboard for fast typing.


  • IFTTT

    by IFTTT

    Aggregate Internet content in one app and organize flows between your channels.

    IFTTT - screenshot


  • Sunrise Calendar

    by Sunrise Atelier, Inc

    Beautifully designed mobile calendar.


  • ( OFFTIME ) – Life Unplugged.

    by OFFTIME

    Are you starting thinking that you have spent too much time online? OFFTIME will take care of incoming calls and messages while you can keep doing something important.

Education


  • TED

    by TED Conferences LLC

    TED provides great talks from outstanding people. Over 1700 videos and audios available in 22 languages.


  • Lumosity

    by Lumos Labs, Inc.

    Self-training app which helps you to improve your memory and attention by simply playing built-in puzzle games.


  • Child Mode & Time Education

    by Mindquake

    With this app kids are safe when using your Android smartphone, for you can choose apps they are allowed to use and set appropriate timeframe for that. Due to gamification, kids learn how to manage their own time and cope with negative emotions in a nonintrusive manner.


  • Craftsy Classes

    by Craftsy

    Online classes in your mobile phone. From cooking to photography and art.

Photography


  • Over

    by Over

    This app enables you to add text and artwork to photos taken from your Android device.

    Over - screenshot thumbnail


  • Camera ZOOM FX – FREE

    by androidslide

    Android camera app with tons of stunning effects.

Music & Audio


  • edjing – DJ Music Mixer Studio

    by DJiT – Best free music and audio apps for Android

    Compose and edit your own mixes from 50 million tracks available!


  • Equalizer + mp3 Player Volume

    by DJiT – Best free music and audio apps for Android

    This app is to improve your music listening experience. It offers customizable effects and presets for a flawless sound.


  • musiXmatch Music Player Lyrics

    by musiXmatch

    Mobile player which lets you enjoy your favourite songs with lyrics.


  • Ultimate Guitar Tabs & Chords

    by Ultimate Guitar USA LLC

    Do you like to play guitar and travel? Then take tabs and chords to your favourite songs with you, so you never run out of songs to play on your guitar!

Social


  • SlideShare Presentations

    by LinkedIn

    Enjoy slides on the go! SlideShare is a so called “YouTube for presentations”. Isn’t it wonderful to have an official SlideShare Android app?


  • Viadeo

    by Viadeo (APVO)

    Professional social network (LinkedIn analog) with 60+ million members worldwide. However, it’s more popular in Europe than elsewhere. If you’re in France, you might now about Viadeo.


  • OkCupid Dating

    by okcupid.com

    It’s all about online dating. Go and find your match!

    OkCupid thumbnail

Want more awesome apps for your Android device? Proceed to Google Play’s “Best Apps of 2014”:

Best apps of 2014 Google Play
Best apps of 2014 by Google Play