Content marketing increased its influence during 2015 and became recognized by marketers as one of the top digial activities driving commercial results. That’s evident from “The State of Content Marketing in 2015“ infographic. Now it’s time to evaluate the trends and predictions by top marketing experts for the year 2016 and figure out some tips for businesses that can help them to improve their marketing strategy.
So, what’s new for content marketing in 2016? Let’s look closely at the following top 5 trend categories: Investment, Organizationsl Structure, Content Creation, Distribution and Measurement.
- ORGANIZATIONAL STRUCTURE
- CONTENT CREATION
Businesses will invest more in content marketing that will provide sustainable ROI for them.
To address the growing content marketing needs, busiesses will need to hire dedicated specialists.
Marketers will experiment with new content categories paying much attention to interactive content like video.
Brands will integrate paid and earned content with their own more effectively.
The key challenge for 2016 will be identifying content that drives more engagement and eliminating unsuccessful content.