Apple announced the shutdown of iTunes Connect for this year’s Christmas holidays. The service will be unavailable to iOS app developers from December 22 through December 29, 2014. During the shutdown, developers will be unable to release new apps and updates on the App Store. Pricing changes will not take effect until after the shutdown as well. iTunes Connect will be back on December 30.
It is recommended to schedule your updates prior to December 18. Keep in mind that a review by Apple can take 4-7 days, but it can be more time-consuming during peak periods.
Downloads reach their highest level on Christmas holidays, as many people are presented with new iPhone and iPad devices. One of the reasons for the Christmas shutdown might be that Apple is trying to maintant those peak downloads and in-app purchases. On the other hand, this can help to prevent developers from unfair competition. After all, Apple guys may want to spend Christmas holidays with their families, too!