“The world’s online population will grow up to 3.5 billion people by 2017″, Forrester Research predicted in 2012. At that time, there were 2.4 billion people across the world using Internet on a regular basis – via desktop computers, laptops, tablets, and smartphones.
Just some curious facts:
In January 2015, the number of worldwide Internet users already exceeded 3 billion people, according to Satista.com. Mobile devices made nearly 79% of the global web traffic at the conclusion of 2014, and their share is expected to overpass 91% (more than 3 billion people) by 2017.
Naturally, not having a website optimized for mobile will mean (and it already does) loosing a lion’s share of audience, leads, and customers.
Basically, there are two main options to make a website mobile-friendly for visitors: use responsive design or create a stand-alone mobile version.
Let’s see the difference between a responsive website and a stand-alone mobile website:
How to make the right choice? The best strategy for a mobile-friendly website depends on your specific business goals. As always, it’s up to you to decide!
Also, check Top 5 Content Marketing Trends for 2016.