Market research in the digital age. 2015 trends.

Market Research Industry Highlights 2015. Infographic.

2015 has been another remarkable year for the market research industry. Due to digital technologies, new advancements have been introduced into the process of research. The number of businesses and organizations investing in market research has also grown this year, which led to an increasing data turnover in the industry.

The following infographic shows the main market research highlights form 2015. You will see:

  • Key market research industry stats;
  • Market research revenue trends;
  • Popular research methods;
  • The industry’s biggest challenges;
  • Predictions for the future.

According to leading market research experts like Dan Matthews from Raconteur and James Murphy from Dissident, businesses no longer want to only find things out, but they are seeking for in-depth understanding of how the data they reveal can help them to make their customers happier with the products/services they provide, and to succeed on the market; the present-day market research uses a combination of both old-fashioned and modern tools which help to bring truly deep insights altogether.

Infographic: market research industry trends and stats from 2015

The infographic has been prepared by Neil Cery, market researcher and founder of Surveygoo.

Surveygoo is a team of marketing specialists in the UK providing affordable and professional market research services and tools.

Click here to see the Top 5 Content Marketing Trends for 2016.

Key social media benchmarks for digital marketers in 2015

Key Social Media Benchmarks for Digital Marketers in 2015

Social media is still on the top of the wave in 2015 though it’s constantly evolving. In the modern marketing establishment, there are many debates on how exactly to use it for business, but basically everyone agrees that social media works better in conjunction with other promotional channels, to name a few: SEO, email marketing, writing and blogging, special offers, loyalty programs, mobile marketing.

So, how marketers should approach socail media in 2015? The Social Media Benchmarks Report 2015 by HubSpot based on insights from 7,000 experts helps to elucidate that point. Let’s highlight the key social media esentials for digital marketers and business owners in 2015.

Social networks with the biggest number of monthly active users, 2015
Social networks with the biggest number of monthly active users, 2015. Facebook: 1.35 billion; Instagram: 300 million; Twitter: 284 million.
  • More social activity doesn’t guarantee more user engagement. In fact, the correlation between the number of posts per week and the number of post interactions varies widely for different industries. For example, two industries with the lowest weekly social media activity (consumer goods/retail/ecommerce and manufacturing) get relatively high interactions, and nonprofit/education, the industry with the highest interaction average, is characterized by moderate post frequency per week.
Social media posts per week vs post interactions by industry
Social media posts per week vs post interactions by industry
  • It looks like there’s more correlation between the number of followers and post interactions, at least for certain industries like nonprofit/education, consumer goods/retail/ecommerce and manufacturing.
The number of social followers vs post interactions
The number of social followers vs post interactions

  • Brands shouldn’t fully rely on either activity index or the number of followers if they want to generate real user engagement via social media. It is necessary to find the ballance between post quality, which means relevance to users, credibility, uniqueness, visualization, etc., and post frequency. Better do less posting but make your content valuable for users. Try to engage with real audience, not scammers and bots.
the ballance between post quality and post frequency in social media
Find the ideal ballance between post quality and post frequency

Find more insights in the full report. Download it on the HubSpot’s official website.

Discover the Top 5 Content Marketing Trends for 2016.

Digital publishing startups from Europe

10 European Digital Startups to Reinvent Publishing Industry

Publishing and media industry is dead? Noway. Perhaps, publishers have been experiencing some problems over the past decade, but the odds are that there’s never been a good time for this kind of business.

Certainly, publishing landscape has changed substantially, and while traditional outlets are struggling to adapt, digital segment of the industry is growing very fast. Europe is not an exception in this regard, moving toward the largest ebook market in the world, worth $19 billion, by 2017.

Here are 10 promising digital startups that may cause significant impact on the publishing and media industry in 2015 and beyond.

Piano Media

1. Piano Media: www.pianomedia.com
Head office: Vienna, Austria
Profile: Founded about 4 years ago in Slovakia, Piano Media is a company helping news organizations and publishers set up digital paywalls. In September 2014, Piano Media – which is headquartered in Vienna with offices in New York, Slovakia, Slovenia and Poland – acquired its larger, American competitor Press+.

Blendle

2. Blendle: blendle.nl
Head office: Utrecht, The Netherlands
Profile: Blendle wants to bring the iTunes model to journalism by letting readers buy individual articles (for €0.10 to €0.30 a pop) from various newspapers and publishers. Six months after its launch earlier this year, the startup secured €3 million in Series A funding from Axel Springer and The New York Times Company.

PressPad

3. PressPad: www.presspadapp.com
Head office: Krakow, Poland
Profile: Polish startup PressPad, established in 2011, aims to be a mobile app and marketing platform for magazine publishers. PressPad – which offers tiered pricing plans for clients – has raised a little over $260,000 in funding, according to CrunchBase.

Sellfy

4. Sellfy: sellfy.com
Head office: Riga, Latvia
Profile: Whether you’re a writer, designer or any other digital content producer, Sellfy wants to help you distribute and sell your content in a few clicks. The platform for self-publishers, which was founded in 2011, is backed by Skype co-founder Toivo Annus.

Ghost

5. Ghost: ghost.org
Head office: London, UK
Profile: With the aim to “revolutionise the world of online publishing”, Ghost first pitched its open source blogging platform on Kickstarter last year. Since raising close to £200,000 through the campaign – surpassing its goal of £25,000 – Ghost has released a number of updates to its elegantly designed platform.

Movellas

6. Movellas: www.movellas.com
Head office: Copenhagen, Denmark / London, UK
Profile: Launched in 2010, Movellas is a publishing platform that lets users write and publish their stories as well as receive feedback from the community. The idea behind Movella is based on the Japanese concept of “Keitai Shousetsu“, meaning ‘mobile phone novel’, which became a popular literary genre.

SHarewall

7. ShareWall: www.sharewall.co.uk
Head office: London, UK
Profile: Founded in March of this year, ShareWall wants to offer a new model for publishers by introducing ‘social currency’, which involves users getting access to content based on how many times they share an article with their social network. The startup has raised a seed round of £150,000 so far.

ReadWave

8. ReadWave: www.readwave.com
Head office: London, UK
Profile: Owned and operated by online writing community Circalit, ReadWave is “a place for sharing 3-minute stories”. The publishing platform, which has a 800-word limit, hopes to build a community for aspiring journalists to upload articles on certain themes and receive feedback.

Liberio

9. Liberio: www.liber.io
Head office: Berlin, Germany
Profile: Founded in 2013, Liberio is an eBook publishing platform that rolled out its Google Drive-based service in July of this year. The aim? To simplify the process of creating, publishing and distributing eBook projects – and all for free.

Reedsy

10. Reedsy: reedsy.com
Head office: London, UK
Profile: Reedsy, founded this year, is startup that wants to help connect publishing professionals (authors with editors, book designers, etc.) via its marketplace as well as provide tools for project collaboration. The UK startup has received €30,000 from Seedcamp and Scottish publishing company D. C. Thomson.

Original source: Tech.eu.

2014 Digital Games review by Superdata

Main points about digital games in 2014. Infographic.

2014 has gone already, but let’s make a quick flashback into the world of digital games.

It’s been a fruitful year for games industry, especially for mobile games. Superdata created this amazing infographic featuring the most important facts about digital games in 2014, including mobile games, social games, pc games and console games. Let’s overlook the previous year in review:

Infographic by Superdata: 2014 Digital Games Review
Infographic by Superdata: 2014 Digital Games Review