An unusual iOS game called Defend Ukraine had been launched on the App Store a in November 2014. The main purpose of the game is to raise funds for Ukrainian Army which is fighting against Russian military aggression in Eastern Ukraine. All funds collected via this game will be transfered to Wings of Phoenix foundation, which supplies Ukrainian Armed Forces with necessary equipment, implemented over 10 large-scale charity projects and gathered $3.3 million so far.
In March 2015, the game was released on Google Play. The Android version is free with ads, but you’ll only see them if you loose the game.
Download ‘Defend Ukraine’ on Google Play
In this game your mission is to help a cossack, your main character, to defend Ukraine from Russian invaders. All you need to do is simply tap on the caricature of a Russian president Putin as it hovers above different regions of Ukraine. The game requires your prompt reaction, as the enemy attempts to capture new territories.
Finally, if you succeed to keep all the regions of Ukraine free from aggressor, you’ll hear Ukrainian anthem. If not, you’ll hear the anthem of the USSR and then you may restart the game. Besides, Defend Ukraine game has three player modes for you to choose: easy, usual and hard.
Defend Ukraine is developed by GBKSoft, a software development company which is based in Zaporizhzhya, Ukraine. If you have any ideas regarding the game improvement or just want to spread a word about it, feel free to join the game community on Facebook.
Download Defend Ukraine on the App Store for $0.99. Additionally, if you like to provide extra help to Ukrainian Army, click on the Donate button inside the game. It will redirect you to the Wings of Phoenix’s website where you can donate as much as you want.
Promoting a mobile app or game only in one language is not enough. Actually, an app publisher should create multiple localizations in order to cover the top grossing and emerging geographical markets. We recommend considering no fewer than 10 languages for mobile app localization.
According to App Annie’s infographic presented at GMIC Silicon Valley event in December 2014, the following three countries form the App Store Superpowers: Japan, South Korea and the United States.
When building the list of the top 10 languages for mobile app localization, we should keep in mind other English speaking countries like the United Kingdom, Canada and Australia, where mobile apps and games gain high revenue as well. Collectively, the English speaking world is still dominating on the mobile app market.
Another significant player on both iOS and Android is China, which became the top 2nd gaming market by revenue worldwide in 2014. Bear in mind that games drive up to 75% of total revenue on the App Store and nearly all revenue growth on Google Play. App Annie Index Market Q3 2014 report puts China to #3 by revenue on the Apple’s App Store. The only reason why this country has not reached similar revenue rank on Google Play is that it got numerous Android app stores, and only 13% of Android market share in China belongs to Google Play.
As a matter of a fact, simplified Chinese, which is common for Internet and mobile users in China, goes to the #4 in our list of top ten languages for mobile app localization, following English, Japanese and Korean.
Let’s not forget about the Old World. Traditionally, the lion’s share of revenue generated by mobile apps and games in Continental Europe belongs to its most developed countries: Germany, France and Italy. It is worth noting that the estimated revenue from mobile games in Western Europe, according to AppLift and Newzoo, reached $3.2 billion at the end of the year 2014. Which makes Western Europe the third region in the world by revenue from mobile games, after North America and Asia Pacific.
Following English, Japanese, Korean and Chinese, the next positions #5 to #9 in our top 10 languages for mobile app localization go to major Western European languages. Let’s take a look at the chart provided by Statista listing the leading gaming markets worldwide in 2014:
Germany is the leading European market by revenue from mobile apps and games. In App Annie Index: Market Q3 2014 Germany was reported the #4 country by revenue on Google Play. in our list of the top 10 languages for mobile app localization, German language wins #5, and #6 goes to French. Italian (#9) follows Portuguese and Spanish which take #7 and #8 respectively. The reason why Portuguese ranks better than Italian and Spanish is that Brazil’s market share of Google Play downloads increased more than any other country worldwide in Q3 2014. In total, estimated year over year revenue growth in Latin America’s mobile gaming segment exceeds 60%, which is bigger than elsewhere.
In the end, we recommend looking at another huge emerging market, the Southeast Asia. As stated by Newzoo in 2014 Global Games Market Report, the following six countries represent 97% of game revenue in Southeast Asia: Indonesia, Singapore, Malaysia, Thailand, Phillippines and Vietnam. So, Malay becomes our #10 language for mobile app localization, which is the most widely spoken in this region.
Let’s summarize, here’s our top 10 mobile app localization languages for 2015:
7. Brazilian Portuguese
2014 has been a jammy year for the mobile games industry. In the last 12 months, games have been shining at the top of grossing charts on mobile app marketplaces like the Apple’s App Store and Google Play. Despite the visible success, it’s not as easy as it seems to figure out the landscape of mobile gaming in the upcoming 2015, as this industry probably remains the most disruptive and dynamic in the modern hi-tech segment.
Below are the major trends that, as stated by different experts in mobile gaming, will affect the industry above all in 2015.
Games are the best money generating mobile apps
Games drive the most revenue on both App Store and Google Play, compared to other categories of apps.
According to App Annie Index: Market Q3 2014 report, the lion’s share of Google Play’s worldwide revenue has been generated by gaming apps. From July to September 2014, this trend continued to persist, that led to the increase of games’ share in overall revenue on Google Play. The highest earnings occurred in the United States and South Korea, where games accounted for nearly all revenue of the platform.
This becomes even more evident when you look at the “Best of 2014” list released by Apple earlier this month. 9 of top 10 grossing apps throughout 2014 were games, and only 1 was a non-gaming app. Macquarie Research reveals that in 2014, games will deliver an estimated 75% of income on the App Store. Huge, isn’t it?
On average, each of the two best selling games earned more than 1 million dollars a day on the App Store during October 2014. Supercell’s Clash of Clans, which is a #1 top grossing game, had an average daily revenue of $1,387,620, and King’s Candy Crush Saga, which is a #2, made $1,097,578 a day.
Gamers want it for free
Since mobile gaming became an integral part of modern pop culture, the so called ‘devaluation of games’ began. An average user no longer wants to spend any money at all to install the game. 90% of revenue generated by games on App Store this year came from free-to-play titles.
Research from Newzo published in Q3 of 2014 estimates the total revenue of mobile games industry at $25 billion, $4 billion of which will be gained by Apple and $3 by Google. It’s surprising, but all that revenue is driven by a very tiny segment of gamers. Only 2.2% of users ever pay in free-to-play games, and 46% of the total revenue comes from just 0.22% of the total amount of mobile users, Swrve reports.
Big players get hold of app stores
2014 was the year when massive game publishers monopolized cash flows from app marketplaces. Two companies (King and Supercell) own nearly half of top 10 grossing mobile apps in the US (hence, they get the major portion of revenue). No wonder, there’s a lack of new products in top charts: 8 of top 10 grossing games were published in 2013 or earlier. At the same time, 80% of 1.2 million apps available on the App Store got no downloads at all.
Under such conditions, small game developers approach big publishers for marketing expertise and promotion. This makes some game industry giants that used to focus solely on in-house games launch publishing programs for third-party game developers. For instance, Rovio Entertainment, a company behind Angry Birds title, announced its mobile game publishing ititiative for game developers under the new brand named Rovio Stars in May 2014.
Next steps for game developers
New approaches to marketing games
Given the fact that an average cost of install in mobile advertising is overpriced and probably will rize up to $10 for native mobile apps next year, indie game developers and publishers need to find alternatives to get their apps discovered. And maybe, the solution can be found in the technology that game developers used to pay no regard for. Yes, it’s HTML5.
PuzzleSocial, a game develpment studio based in NYC, unveiled a case study about leveraging mobile web to drive high-quality installs for their game called “Daily Celebrity Crossword”, which is available for iOS, Android and Kindle Fire. They built a lite version of the game on HTML5 and distributed it via mobile web. In 4 months, this resulted into 320,000 unique game plays and, which is more important, 10% of those players proceeded to download the native mobile app.
Roughly, this new marketing model can be presented as follows:
An HTML5 based lite virsion of a game provides limited game play with a few levels available for free;
Users discover the lite game version via one of the mobile web distribution networks and can start playing it right from a mobile web browser without needing to install an app;
If they like the game, they can follow the link to download the full game version from an app store, that is shown to them at game over;
A game developer is charged by a distribution network only when a user downloads a native app.
Another promising user acquisition channel is at the back of social video services like YouTube and Twitch. So called “Let’s Players”, people streaming their game play with comments online, have been on the stage since the establishement of YouTube. But in 2014, game developers fully realized the strong potential of Let’s Players which became a full-fledged, powerful media. It’s highly important for game developers to build relationships with popular Let’s Players, who can broadcast a game to millions of their own fans. PewDiePie, a Let’s Player of the year 2014, has 33 million subscribers on YouTube. He’s also popular on Twitch (440,000+ followers), a game-specific video broadcasting service with 60+ million monthly active users. There’s a lot more Let’s Players who are interested in new games to comment, check them out.
Alternative mobile app platforms
It’s been a while since the messaging service Kakao Talk, which is no.1 in South Korea, succeeded as a mobile gaming platform. At the end of 2013, it had 140 million registered users, $203 million revenue and 426 games available. However, Europe and North America always preferred traditional mobile app stores. 2015 may become the year of revolution for mobile games in this area, since Viber decided to follow Kakao’s path. Earlier this year, Viber announced the launch of Viber Games, a marketplace for mobile games. The company plans to make this feature available globally in January 2015. Yet, 5 countries have been selected for soft-launch in December 2014: Ukraine, Belarus, Israel, Malaysia and Singapore.
Initially, Viber Games launched with two titles from Storm8 (Viber Candy Mania and Viber Pop) and one title from Playtika (Wild Luck Casino). All of them are free-to-play, and Viber will make money from in-app purchases inside those games. Besides, users can synchronize games with their Viber account in order to send gifts and share achievements with friends. Viber Games is not a stand-alone platform, it’s rather a separate section within Viber messenger which redirects to a native store to install a game on a user’s device.
As we can see, Viber is taking the leaf from Asian messengers like KakaoTalk and Line, and that will probably cause a shift in the way users discover games.
Promote your games in Asia and be aware of emerging markets
China, Japan, South Korea, as well as Southeast Asia, grab more and more interest from game developers. Indeed, Asian market looks stronger than ever: Japan and China took positions #2 and #3 respectively (right after the United States, which still holds #1) by downloads and revenue on the App Store in Q3 of 2014. On Google Play, Japan surpassed the United States by revenue taking the #1 from the US, South Korea reached #3 and Taiwan closed the top 5. As for emerging markets to consider, there are Brazil and India, which gained #2 and #3 by downloads on Google Play respectively.
As the year 2014 is coming to an end, it’s time for a roundup. Google was among the first mobile industry leaders to come up with its year-end list and unveiled the collection of the “Best Apps of 2014 ” on Google Play.
According to Google, below are the most remarkable Android apps which deliver incredible user experience and great functionality. What is also important is to note that not all of the apps in the list already have millions of installs. Likewise, some of them are free while others are paid. Therefore, it’s difficult to figure out which exactly criterea Google considered to make up the list of the best Android apps 2014.
Keep this collection in your pocket, as it can help you to browse out of nearly 1.5 million apps available on Google Play and choose the one you need most!
Here are some of the best Android apps on Google Play in 2014:
With this app kids are safe when using your Android smartphone, for you can choose apps they are allowed to use and set appropriate timeframe for that. Due to gamification, kids learn how to manage their own time and cope with negative emotions in a nonintrusive manner.