Content marketing increased its influence during 2015 and became recognized by marketers as one of the top digial activities driving commercial results. That’s evident from “The State of Content Marketing in 2015“ infographic. Now it’s time to evaluate the trends and predictions by top marketing experts for the year 2016 and figure out some tips for businesses that can help them to improve their marketing strategy.
So, what’s new for content marketing in 2016? Let’s look closely at the following top 5 trend categories: Investment, Organizationsl Structure, Content Creation, Distribution and Measurement.
Businesses will invest more in content marketing that will provide sustainable ROI for them.
To address the growing content marketing needs, busiesses will need to hire dedicated specialists.
Marketers will experiment with new content categories paying much attention to interactive content like video.
Brands will integrate paid and earned content with their own more effectively.
The key challenge for 2016 will be identifying content that drives more engagement and eliminating unsuccessful content.
2015 has been another remarkable year for the market research industry. Due to digital technologies, new advancements have been introduced into the process of research. The number of businesses and organizations investing in market research has also grown this year, which led to an increasing data turnover in the industry.
The following infographic shows the main market research highlights form 2015. You will see:
According to leading market research experts like Dan Matthews from Raconteur and James Murphy from Dissident, businesses no longer want to only find things out, but they are seeking for in-depth understanding of how the data they reveal can help them to make their customers happier with the products/services they provide, and to succeed on the market; the present-day market research uses a combination of both old-fashioned and modern tools which help to bring truly deep insights altogether.
The infographic has been prepared by Neil Cery, market researcher and founder of Surveygoo.
Surveygoo is a team of marketing specialists in the UK providing affordable and professional market research services and tools.
“The world’s online population will grow up to 3.5 billion people by 2017″, Forrester Research predicted in 2012. At that time, there were 2.4 billion people across the world using Internet on a regular basis – via desktop computers, laptops, tablets, and smartphones.
Just some curious facts:
In January 2015, the number of worldwide Internet users already exceeded 3 billion people, according to Satista.com. Mobile devices made nearly 79% of the global web traffic at the conclusion of 2014, and their share is expected to overpass 91% (more than 3 billion people) by 2017.
Naturally, not having a website optimized for mobile will mean (and it already does) loosing a lion’s share of audience, leads, and customers.
Basically, there are two main options to make a website mobile-friendly for visitors: use responsive design or create a stand-alone mobile version.
Let’s see the difference between a responsive website and a stand-alone mobile website:
How to make the right choice? The best strategy for a mobile-friendly website depends on your specific business goals. As always, it’s up to you to decide!
A Reddit user TeaDranks has posted the World Population Cartogram where actual sizes of countries are modified as consistent with their population, as of January 2015. Every square on the map corresponds with 500,000 people. Let’s match the cartogram with the top 10 nations leading by global online and Facebook population.
As is seen from the cartogram, the folowing countries make the top 10 by population:
It’s very interesting to compare the above mentioned list with the top 10 countries by the number of Internet users. The infographic is based on the data provided by Statista, as of February, 2014. No wonder that some of the most heavily populated countries in the world are not as big online at all.
Now it’s even more exciting to know the leaders in terms of Facebook population. The countries with the biggest number of Facebook users (in May 2014):
A curious fact: according to this data, there are more Facebook users in India than total Internet users 🙂 Perhaps, people (or maybe bots) in India are very active in social networks and many of them have several Facebook profiles (on average, 1.35 Facebook users per each Internet user).
Learn more about the top markets and languages for mobile app or game localization from this post.
2014 has gone already, but let’s make a quick flashback into the world of digital games.
It’s been a fruitful year for games industry, especially for mobile games. Superdata created this amazing infographic featuring the most important facts about digital games in 2014, including mobile games, social games, pc games and console games. Let’s overlook the previous year in review:
In November 2014 WhatsApp celebrated it 5th birthday. It’s a cross platform mobile instant messaging app that allows to transfer text, images, videos, audio, share locations with contacts, etc. WhatsApp runs on iOS, Android, Windows Phone, BlackBerry smartphones, as well as Nokia S40 and Symbian mobile devices.
Co-founded by Jan Koum (who was born in Ukraine and moved to the United States as a teenager) and Brian Acton in 2009, WhatsApp messenger gained 600 million monthly active users and 50 million messages processed daily, as of August 2014. WhatsApp’s founders rejected $10 billion acquisition offer from Google, and not long after the company was purchased by Facebook for $19 billion in cash and stock.
A digital marketing agency DPFOC collected infographics that illustrate “The WhatsApp Story” – how a startup turned into a revolutionary instant messaging app with hundreds of millions of active users worldwide.