Market research in the digital age. 2015 trends.

Market Research Industry Highlights 2015. Infographic.

2015 has been another remarkable year for the market research industry. Due to digital technologies, new advancements have been introduced into the process of research. The number of businesses and organizations investing in market research has also grown this year, which led to an increasing data turnover in the industry.

The following infographic shows the main market research highlights form 2015. You will see:

  • Key market research industry stats;
  • Market research revenue trends;
  • Popular research methods;
  • The industry’s biggest challenges;
  • Predictions for the future.

According to leading market research experts like Dan Matthews from Raconteur and James Murphy from Dissident, businesses no longer want to only find things out, but they are seeking for in-depth understanding of how the data they reveal can help them to make their customers happier with the products/services they provide, and to succeed on the market; the present-day market research uses a combination of both old-fashioned and modern tools which help to bring truly deep insights altogether.

Infographic: market research industry trends and stats from 2015

The infographic has been prepared by Neil Cery, market researcher and founder of Surveygoo.

Surveygoo is a team of marketing specialists in the UK providing affordable and professional market research services and tools.

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