The Payoneer Freelancer Income Survey 2015 Report

Freelancers providing legal services make more money than other professionals on the market – Payoneer reports

Despite a widespread belief that Information Technology is the industry attracting all the big money these days, things are a bit different on the freelance market. Here, profiding legal services is the most profitable business, and freelancers in this category work harder and keep the second highest level of income satisfaction across industries.

According to “The Payoneer Freelancer Income Survey 2015” results reported recently, legal service providers charge an average of $31 per hour. They are followed by engineering & manufacturing ($24.6 per hour), design & multimedia ($22.6), finance & management professionals ($22.4). IT & programming specialists are at the bottom of the list with their $22 average hourly rate. Yet, writing & translation freelancers are the complete outsiders being paid something around $17-18 per hour.

How much money different freelancers charge per hour
Average hourly rates for freelancers by industry – “Freelancer Income Survey” by Payoneer, 2015

It is not surprising that the lowest income satisfaction level was registered among the freelancers providing writing & translation services according to the survey – 43%. However, legal freelance professionals appeared to be only the second best in this respect (45.6%). The first place belongs to IT specialists and programmers (48.7%). Alongside this, the average worldwide income satisfaction level for all freelance categories is 46%, which shows that more than the half of freelancers are unhappy with their earnings.

How satisfied are freelance professionals with their income level? Stats by industry.
Freelancer income satisfaction level by industry – “Freelancer Income Survey” by Payoneer, 2015

Both legal and engineering/manufacturing specialists are the most hard-working out of all freelance categories. On average, they spend 39.4 and 38.5 hours per week working respectively. On the contrary, writers and translators work an average of 31.6 hours per week, which is considerably lower. It is evident that these stats correspond with the total amount of income and the level of satisfaction.

Average working hours per week for freelancers by industry - "Freelancer Income Survey" by Payoneer, 2015
Average working hours per week for freelancers by industry – “Freelancer Income Survey” by Payoneer, 2015

Another curious fact: the Payoneer team discovered that the rate per hour depends even on the freelancer’s workplace and job situation. As stated in the report, freelancers who work from offices charge an average of $22 per hour, while the home-based ones earn $1 less. Independent freelancers charge $20 per hour against an average of $21 charged by professionals working as a part of a company.

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Payoneer, the global online payments provider, surveyed 23, 000 freelancers from 180 countries. If you want to check out more survey results, download the report from the Payoneer’s blog.

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Mobile Internet share will grow up to 91% by 2017

Mobile Internet will almost kill Desktop by 2017. Is your website ready?

“The world’s online population will grow up to 3.5 billion people by 2017″, Forrester Research predicted in 2012. At that time, there were 2.4 billion people across the world using Internet on a regular basis – via desktop computers, laptops, tablets, and smartphones.

Just some curious facts:
In January 2015, the number of worldwide Internet users already exceeded 3 billion people, according to Satista.com. Mobile devices made nearly 79% of the global web traffic at the conclusion of 2014, and their share is expected to overpass 91% (more than 3 billion people) by 2017.

Naturally, not having a website optimized for mobile will mean (and it already does) loosing a lion’s share of audience, leads, and customers.

Basically, there are two main options to make a website mobile-friendly for visitors: use responsive design or create a stand-alone mobile version.

Mobile Internet growth by 2017. Infographic.
Advantages of responsive design. Infographic provided by RebuildNation.

Let’s see the difference between a responsive website and a stand-alone mobile website:

The difference between a responsive and mobile website.
Two approaches to developing a mobile-friendly website. Infographic provided by AMgrade.

How to make the right choice? The best strategy for a mobile-friendly website depends on your specific business goals. As always, it’s up to you to decide!

Also, check Top 5 Content Marketing Trends for 2016.

Mobile apps vs mobile web

Mobile APP or Mobile WEB? How to Make the Right Choice for Business?

As the total amount of mobile devices worldwide is estimated to be more than 7.7 billion by the end of 2014, it is crucial for basically any business to build a proper mobile marketing strategy. Probably, at this stage, a big challenge to many entrepreneurs can be deciding between a mobile responsive website and a native mobile app.

Mobile apps dominate mobile websites in terms of time spent online.

There’s at least one important fact that speaks in favour of mobile apps. Users spend much more time with apps than with mobile browsers. Another fact is that over 90% of the top 100 brands have their own mobile app. With the variety of apps that are available for mobile devices nowadays, a web browser is just one out of the numerous tools for searching and exchanging content. According to stats revealed by Flurry, there’s a huge shift towards mobile apps at the expense of mobile websites this year. It states that an average US user spends 2 hours and 19 minutes with apps out of 2 hours and 42 minutes spent with a mobile device in total per day. The share of apps increased from 80% of the total time in 2013 to 86% in 2014.

Mobile apps vs mobile web usage in 2014 compared to 2013
Time spent online: mobile apps vs mobile web

But if we take a closer look at the following infographic, it becomes clear that only specific apps categories are used with high frequency. And the biggest share in that respect belongs to games, followed by social networking and messaging apps.

Mobile apps categories 2014
Mobile apps vs mobile web usage breakdown 2014

So, if your app doesn’t belong to one of the most popular categories, it’s probably not likely to reach very high download ranks very fast. Just think of it, there’s about 400, 000 apps with zero downloads out of nearly 1 million apps on the Apple’s App Store in 2014!

Google to encourage mobile friendly websites

Google isn’t going to be out of the swim in the ‘mobile apps vs mobile web battle’. It has introduced a new search label which indicates a website’s ‘mobile friendliness’ and gives it a boost in search results.

Google's mobile friendly search label for websites
Google’s mobile friendly search label for websites

To own the label from Google, a website must meet a number of criteria:

  • not use Flash, which is unrecognizable on mobile devices;
  • links must be optimized for tapping;
  • text must be readable without zooming and scrolling;
  • a web page must load fast enough.

In brief, a website must look great both on mobile and desktop devices. Anyone is able to check a website’s eligibility for the Google’s lable by running a mobile friendly test.

Mobile friendly website
An example of a mobile friendly website

In conclusion, the best strategy for business to compete in this rapidely changing envirornment is to have a mobile friendly website by default. But a native mobile app can be a good solution to enhance the added value for customers, though its development, maintenance and promotion requires additional costs and resources.