Key social media benchmarks for digital marketers in 2015

Key Social Media Benchmarks for Digital Marketers in 2015

Social media is still on the top of the wave in 2015 though it’s constantly evolving. In the modern marketing establishment, there are many debates on how exactly to use it for business, but basically everyone agrees that social media works better in conjunction with other promotional channels, to name a few: SEO, email marketing, writing and blogging, special offers, loyalty programs, mobile marketing.

So, how marketers should approach socail media in 2015? The Social Media Benchmarks Report 2015 by HubSpot based on insights from 7,000 experts helps to elucidate that point. Let’s highlight the key social media esentials for digital marketers and business owners in 2015.

Social networks with the biggest number of monthly active users, 2015
Social networks with the biggest number of monthly active users, 2015. Facebook: 1.35 billion; Instagram: 300 million; Twitter: 284 million.
  • More social activity doesn’t guarantee more user engagement. In fact, the correlation between the number of posts per week and the number of post interactions varies widely for different industries. For example, two industries with the lowest weekly social media activity (consumer goods/retail/ecommerce and manufacturing) get relatively high interactions, and nonprofit/education, the industry with the highest interaction average, is characterized by moderate post frequency per week.
Social media posts per week vs post interactions by industry
Social media posts per week vs post interactions by industry
  • It looks like there’s more correlation between the number of followers and post interactions, at least for certain industries like nonprofit/education, consumer goods/retail/ecommerce and manufacturing.
The number of social followers vs post interactions
The number of social followers vs post interactions

  • Brands shouldn’t fully rely on either activity index or the number of followers if they want to generate real user engagement via social media. It is necessary to find the ballance between post quality, which means relevance to users, credibility, uniqueness, visualization, etc., and post frequency. Better do less posting but make your content valuable for users. Try to engage with real audience, not scammers and bots.
the ballance between post quality and post frequency in social media
Find the ideal ballance between post quality and post frequency

Find more insights in the full report. Download it on the HubSpot’s official website.

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4 Vine Hacks for Effective Marketing

4 Vine Tips for More Effective Marketing

As marketing becomes more and more creative nowadays, various businesses are seeking for new effective tools and techniques to engage with potential customers. Social media looks particularly attractive with that respect. Twitter, Facebook, Instagram, Linkedin – basically any well known social network provides plenty of tools for business promotion.

Vine is one of the up-to-date social media platforms – the mobile video sharing app developed by Twitter that allows its users to create and share short six second long videos. Vine is available in 25 languages and has over 40 million registered users.

So, why not take advantage of Vine for marketing activities in order to promote your business? These 4 Vine tips may help you drive more customers via this awesome social service. Check them out and make your business grow.

1. How-To Videos

Because of its video-based format, Vine offers opportunities to show things that static photos can’t – like demonstrations of products or services. If your company offers a service that people might not be familiar with, use Vine to create a demonstration for customers about what the service does or what its results look like.

If users can see what they can actually do or get with the thing you are offering (and it’s something they want), they will be more likely to invest in it. One great example of a company that made a successful how-to Vine is Bacardi UK, who showed users how to make a Cuba Libre cocktail in six seconds. The video was clear and concise, and it showed an awesome potential result of purchasing the product they are selling.

2. Behind-the-Scenes Videos

People always want to do business with real people – not robots or computers, so using Vine videos is a great way to show your customers (or potential customers) who is actually behind the scenes at your company. Introduce members of your team or company, and have them say something or show a little bit of their personalities.

People will appreciate being able to associate faces with names – and it could make them more likely to business with you. Fashion legend Marc Jacobs shared a vine video showcasing its staff’s styles with users; it gave people a taste of what happens behind the scenes at the company and a better look into how the brand’s aesthetic is carried through day-to-day.

3. Product Launch

Want to build hype for a new product you’re launching? Vine is a great way to give users a heads-up or peek into something that will be available soon. Show features of the new product, tell people the date it will be out, or build suspense and mystery about its details.

These short videos are a great idea for marketing because they give the public a taste of what’s coming next, but only a very brief one – giving them enough info to pique their curiosity, but leaving them wanting more. Taco Bell did this well when announcing its Doritos Cool Ranch Taco.

The video showed Cool Ranch Doritos coming out of a Doritos bag, followed by a whole taco from the same bag. It also included the Twitter hashtag for the product and the date it was coming out. Watch the video here:

4. Interesting, Engaging Content

So, you don’t have to directly market your product or service to market on Vine. One of the best ways to market your company is to prove that you are an engaging, clever and creative brand – and one great way to do that is to creative funny, well-made or just plain entertaining Vine videos.

Make something hilariously funny or cool to watch, and people will follow you on Vine and want to see more of what you will create. This will keep them around so that when you do advertise or market something directly related to what you sell or do, they will be more likely to buy or promote for you. General Electric handles this concept well. Some of the entertaining Vines they produced were an endless pie for Pi Day:

and a cool demonstration about what happens when you combine milk, food coloring and dish soap:

Author information

Maryam Taheri

Like a true San Franciscan, Maryam has a passion for dogs and the Giants. She heads up Content Marketing at creativemarket.com where she writes about all things creative. You can find her on twitter at @caracaleo.

Via:: Inspirationfeed – Social

How to use Twitter for Marketing

How To Improve Your Marketing with Twitter: 4 Essential Tips

So, you’re marketing your product or service and considering whether social media tools can still be helpful? Yes, Twitter can and should be used to improve your marketing! Here’s at least 4 tips for better customer acquisition and retention from business experts that use Twitter every day.

1. Engage with other experts.

One of the smartest things you can do on Twitter to boost your reputation is interact with other Twitter experts. If you’re first starting out, find someone who is popular on Twitter in your same field, or who has the same audience you do (or hope to). Then, observe how they interact with people, what they post, and how they engage others.

You should also interact with them as well – tweeting at them, favoriting posts, and posting content they might find engaging. If you get noticed by this expert, you might be retweeted or mentioned, which will not only get you a whole bunch of new attention but also help build your credibility on the site. Twitter experts tend to help build each other’s popularity by interacting with one another.

2. Offer Deals Exclusively to Followers

It’s great to Tweet interesting and relevant pieces of information on Twitter – but if you want to convert potential customers to paying customers, you’re going to want to offer them deals (or special opportunities). A great way to both boost your business and get more followers at the same time is by offering specials only to people who follow you on Twitter. Not only will people jump at the special deals you share, but they will also want to follow you on Twitter to make sure they don’t miss any you offer in the future.

3. Make your brand shine through.

One of the things that Twitter experts are best at is communicating their brand and aesthetic (or creating one) via Twitter. When you Tweet, make sure every single message you send and every word you write is in sync with the company that you are and the voice that you use. Followers should be able to recognize a Tweet from you without even seeing your Twitter handle first. Building a very strong, specific identity and voice helps create brand awareness on Twitter and beyond.

4. Write quality content.

This one seems pretty straightforward, but the best and most important way to be considered an expert on Twitter is to write expert-quality content. First, and most importantly, your tweets should be grammatically correct without spelling errors (unless they are intentional, of course.) Then, you should offer facts and information that are well researched and don’t contain erroneous information.

Finally, you should only Tweet to your followers with relevant, interesting information that will engage them and make them want to hear more from you. Tweeting just to tweet is pointless for anyone. Make sure that every message you send out ups your credibility and encourages people to want to be engaged with you.

Author information

Maryam Taheri

Maryam Taheri

Like a true San Franciscan, Maryam has a passion for dogs and the Giants. She heads up Content Marketing at creativemarket.com where she writes about all things creative. You can find her on twitter at @caracaleo.

Via:: Inspirationfeed – Social