Mobile Internet share will grow up to 91% by 2017

Mobile Internet will almost kill Desktop by 2017. Is your website ready?

“The world’s online population will grow up to 3.5 billion people by 2017″, Forrester Research predicted in 2012. At that time, there were 2.4 billion people across the world using Internet on a regular basis – via desktop computers, laptops, tablets, and smartphones.

Just some curious facts:
In January 2015, the number of worldwide Internet users already exceeded 3 billion people, according to Mobile devices made nearly 79% of the global web traffic at the conclusion of 2014, and their share is expected to overpass 91% (more than 3 billion people) by 2017.

Naturally, not having a website optimized for mobile will mean (and it already does) loosing a lion’s share of audience, leads, and customers.

Basically, there are two main options to make a website mobile-friendly for visitors: use responsive design or create a stand-alone mobile version.

Mobile Internet growth by 2017. Infographic.
Advantages of responsive design. Infographic provided by RebuildNation.

Let’s see the difference between a responsive website and a stand-alone mobile website:

The difference between a responsive and mobile website.
Two approaches to developing a mobile-friendly website. Infographic provided by AMgrade.

How to make the right choice? The best strategy for a mobile-friendly website depends on your specific business goals. As always, it’s up to you to decide!

Also, check Top 5 Content Marketing Trends for 2016.

Mobile apps vs mobile web

Mobile APP or Mobile WEB? How to Make the Right Choice for Business?

As the total amount of mobile devices worldwide is estimated to be more than 7.7 billion by the end of 2014, it is crucial for basically any business to build a proper mobile marketing strategy. Probably, at this stage, a big challenge to many entrepreneurs can be deciding between a mobile responsive website and a native mobile app.

Mobile apps dominate mobile websites in terms of time spent online.

There’s at least one important fact that speaks in favour of mobile apps. Users spend much more time with apps than with mobile browsers. Another fact is that over 90% of the top 100 brands have their own mobile app. With the variety of apps that are available for mobile devices nowadays, a web browser is just one out of the numerous tools for searching and exchanging content. According to stats revealed by Flurry, there’s a huge shift towards mobile apps at the expense of mobile websites this year. It states that an average US user spends 2 hours and 19 minutes with apps out of 2 hours and 42 minutes spent with a mobile device in total per day. The share of apps increased from 80% of the total time in 2013 to 86% in 2014.

Mobile apps vs mobile web usage in 2014 compared to 2013
Time spent online: mobile apps vs mobile web

But if we take a closer look at the following infographic, it becomes clear that only specific apps categories are used with high frequency. And the biggest share in that respect belongs to games, followed by social networking and messaging apps.

Mobile apps categories 2014
Mobile apps vs mobile web usage breakdown 2014

So, if your app doesn’t belong to one of the most popular categories, it’s probably not likely to reach very high download ranks very fast. Just think of it, there’s about 400, 000 apps with zero downloads out of nearly 1 million apps on the Apple’s App Store in 2014!

Google to encourage mobile friendly websites

Google isn’t going to be out of the swim in the ‘mobile apps vs mobile web battle’. It has introduced a new search label which indicates a website’s ‘mobile friendliness’ and gives it a boost in search results.

Google's mobile friendly search label for websites
Google’s mobile friendly search label for websites

To own the label from Google, a website must meet a number of criteria:

  • not use Flash, which is unrecognizable on mobile devices;
  • links must be optimized for tapping;
  • text must be readable without zooming and scrolling;
  • a web page must load fast enough.

In brief, a website must look great both on mobile and desktop devices. Anyone is able to check a website’s eligibility for the Google’s lable by running a mobile friendly test.

Mobile friendly website
An example of a mobile friendly website

In conclusion, the best strategy for business to compete in this rapidely changing envirornment is to have a mobile friendly website by default. But a native mobile app can be a good solution to enhance the added value for customers, though its development, maintenance and promotion requires additional costs and resources.

More traffic for startups

How to Gain More Web Traffic for Your Startup: 5 Simple Tips

It looks like major players leave no room for startups and small sized entrepreneurs on the Internet. They buy up as much traffic as possible, place their banners far and wide, occupy search results, etc.

However, there’s still a huge growth in online business. For example, there’s a 15-20% annual increase of newly launched online shopping sites. It is as clear as noonday that all those new ventures demand more and more traffic and, unless a startup is backed by strong investors, many of them can barely get enough of it to promote themselves effectively.

The following 5 sources can help you to generate extra traffic for your startup at few or no cost, provided you rethink the way you used them before.

1. Social Media

Look at the examples of popular accounts maintained by business owners in social networks. Check out Steve Blank, Richard Branson, Randi Zuckerberg and others. Develop your brand in social media through your personal expert profile. Just one tweet from a popular “business expert” can generate more traffic than an average corporate account can do throughout the year.

Try suggested posts on Facebook. According to AddRoll, suggested posts get 49 times more traffic than standard right sidebanners. In case you’ve got an email subscription database, don’t send “spammy emails” to users. It can be used to target ads.

2. Search & Referral Traffic

You must know that Google underrates websites with few or no external backlinks. On the other hand, backlinks should be treated like a real source of traffic too, not just for various bots and automated testers. So, focus on both increasing the quantity of backlinks (for better search ranking) and creating high quality content which can go viral and generate referral links to your website (for example, articles, interviews, infographics and analytics).

3. Traffic from Images

Millions of Internet users search images and videos every day. Sometimes it’s easier and less expensive to get traffic from visual content than from general search results or ads. Besides, try posting such type of content on Pinterest if your business is easy enough to visualize. On average, about 69% of consumers who have pinned an image related to a product or service on Pinterest, purchase it eventually.

4. Traffic from Comments

When users comment on your site, don’t leave those comments unanswered. Make sure to provide immediate response and avoid negative statements. Instead of standard pre-defined comments, it is better to set a social commenting platform (e.g. Disqus) that allows to log in with an existing social profile, as well as share discussions with friends. Consider commenting on third party websites and putting links to your own site, but keep in mind that by doing this you’ll always stand on the sharpest edge of spamming. However, if you find communities where people discuss similar products or services and suggest them relevant information, your comments will be able to generate hundreds of visits to your website.

5. Cheap Commercial Traffic

Sometimes even the most popular websites sell off relatively small amount of traffic that they had been unable to sell to big clients. Even more often, they fill vacant spots on their websites with AdSense. Thus, it is possible to place your ad on such websites either directly with considerable discount or with the help of specific targeting your campaign on AdSense.

Must-Have Bundle of Useful Websites

Must-Have Bundle of Useful Websites

Here’s a must-have collection of useful websites which can help you to solve multiple tasks for both personal and business needs.

Either you’re interested in discovering new services and products or trying to promote your own ones, or searching for some ways to improve your Internet experience, keep this bundle of websites in your bookmarks! Basically, any of these websites is very easy to remember.

We hope you’ll find them helpful, too!

The collection of websites is provided by Johnny Webber, check out his Twitter!

The list of top useful websites